Job Description:
1 Sales Management
To provide inputs to Zonal Manager / Country Head for devising annual sales & marketing strategy and for deciding sales targets
To define and ensure achievement of a monthwise plan for each Segment Product and Region to achieve sales target
2 Marketing Implementation
To plan and organize B2B exhibition of Morde products along with Marketing team
To provide support to Main Distributors / SubDistributors when they participate in local exhibitions; provide marketing material and expert support (if required)
To plan and conduct workshops for educating end customers and channel partners on Morde products application of products quality standards followed by the company; create awareness on adulteration of products prevailing in the market and how they can identify such products.
Ultimately enhancing brand equity of the company.
To conduct lectures workshops audiovisual shows culinary shows etc. in catering colleges and food technology institutes as a part of branding exercise
3 Relationship Management
Key Customers:
To identify key customers for the region and ensure that all of them are covered during each visiting cycle either by self or by the team
To partner with Customers by resolving their problems / challenges w.r.t. sales & marketing of
Morde Products
To assess and manage performance of key customers
Channel Partners:
To ensure that major distributors subdistributors wholesalers are covered by the team during every visiting cycle in order to give them personalized attention
To develop a strong work relationship with clients by providing them adequate support for sales and marketing activities
End Customers:
To spread awareness among customers w.r.t. launch of new products / new applications through channels like email SMS workshops etc.
New Customer Acquisition:
To use networking skills to tap new markets or new customers within the existing markets
To identify assess and recommend new channel partners to CH / Director. Execute formalities for appointment of new channel partners.