Business Development Lead - Brand and Media Practice Area

Overview

As a Brand & Media Practice Area Team Member you will be a key contributor to the development and expansion of NielsenIQs Strategic Analytics & Insights (SA&I) business and the brand tracking/building area specifically.

Reporting to the Practice Area Leader you will contribute to delivering exceptional client outcomes achieving short and longterm revenue goals and building awareness of our solutions in the market. You will act as a subject matter expert within our Brand Tracking business collaborating with various stakeholders across the organization.

Key Accountabilities

Your role is central to ensuring the Brand and Media practice area achieves its revenue and operational goals. You will work closely with the regional leader and crossfunctional teams to:

1. Deliver Profitable Revenue Growth: Identify and activate opportunities for Brand Tracking expansion.
2. Enhance Client Relationships: Act as a trusted advisor to clients addressing their needs through our Brand Tracking solutions.
3. Promote Product Awareness: Ensure internal and external stakeholders understand and value our brand and media capabilities.
4. Foster Team Collaboration: Share knowledge and best practices within the team and across other practice areas.

Core Responsibilities

1. Supporting Revenue Growth

• Actively contribute to achieving team and regional revenue goals by identifying growth opportunities in existing accounts and potential new clients.
• Collaborate with Sales teams to design and execute client engagement strategies including presentations pitches and proposals.
• Assist in the development and localization of sales materials such as commercial decks proposal templates and demo scripts.
• Collaborate with sales teams and with the delivery team to lead on client pitches and proposals for renewals and new business.
• Work alongside the delivery team to ensure smooth project execution and client satisfaction ultimately driving repeat business.

2. Enhancing Client Engagement

• Participate in client discovery sessions to understand their business challenges and align our solutions effectively.
• Serve as a key resource during proposal development ensuring client needs are accurately represented and addressed.
• Provide insights based on client interactions to help shape product development and refinement efforts.
• Help manage responses to RFIs/RFPs ensuring the delivery of highquality proposals that stand out in the market.

3. Supporting Product Positioning

• Clearly articulate the value of our products focusing on how they address clientspecific challenges and KPIs.
• Assist in creating and sharing client success stories and case studies to demonstrate our solutions impact.
• Continuously refine your understanding of our portfolio staying informed about new features capabilities and use cases.
• Contribute to internal and external training sessions to ensure all stakeholders are aligned on product value propositions.

4. Building Internal Collaboration and Knowledge Sharing

• Actively participate in regional and global Subject Matter Expert communities to share best practices learn from peers and stay aligned with organizational goals.
• Contribute to a culture of continuous improvement by sharing insights identifying process gaps and proposing solutions.
• Help organize and participate in team routines including bootcamps workshops and training sessions to build team capabilities and engagement.
• Explore innovative use cases for our solutions working closely with the Practice Area Leader to unlock new revenue streams.

Core KPIs

To measure success in this role you will be evaluated on the following metrics:

• Revenue Achievement: Meet or exceed assigned revenue and margin targets.
• Client Engagement: Contribute to high client satisfaction and retention through excellent service delivery.
• Efficiency: Help reduce the sales cycle time and improve conversion rates.
• Knowledge Sharing: Actively participate in internal initiatives sharing knowledge and fostering collaboration.
• Awareness Building: Assist in increasing product visibility through presentations events and sales materials.

Ideal candidate

The ideal Practice Area Expert thrives in a dynamic commercial environment and has a proven ability to build meaningful client relationships. They possess a strategic mindset operational rigor and the ability to balance shortterm goals with longterm growth strategies.

• Previous experience in consulting analytics or consumer research roles in Brand tracking programs.
• Strong knowledge of brand and media evaluation and effectiveness with expertise in applying solutions to realworld challenges.  Indepth experience leading global brand studies with a clear understanding and point of view of how brands grow is critical in order to support & drive new business
• Business development skills including understanding/translating client needs.
• Thought leadership evidence of clear media landscape experience and a POV to support/generate thought leadership and content creation.  Experience presenting at events or via webinars is preferred but not mandatory.
• Familiarity with sales processes and tools; experience in proposal development is a critical.
• Bachelors degree required; a Masters degree is preferred but not mandatory.
• Excellent communication and presentation skills.

Additional Information :

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• EmployeeAssistanceProgram (EAP)

About NIQ

NIQ is the worlds leading consumer intelligence company delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023 NIQ combined with GfK bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insightsdelivered with advanced analytics through stateoftheart platformsNIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100 markets covering more than 90% of the worlds population.

For more information visit NIQ.com

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Our commitment to Diversity Equity and Inclusion

NIQ is committed to reflecting the diversity of the clients communities and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce measurement and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative ActionEmployer making decisions without regard to race color religion gender gender identity or expression sexual orientation national origin genetics disability status age marital status protected veteran status or any other protected class. Our global nondiscrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: