Senior Brand Manager
Senior Brand Manager
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Job Description
The Senior Brand Manager is tasked with leading and executing comprehensive marketing strategies across the eating disorder and substance use disorder portfolios. This role requires a strategic mindset to manage all aspects of marketing campaigns from conceptualization and planning through execution and analysis. The successful candidate will drive growth and enhance the reputation of our brands through effective digital email and integrated marketing campaigns.
Essential Job Functions:
- Strategic Campaign Management:
- Design and implement quarterly integrated multichannel marketing campaigns to boost brand awareness engagement and customer acquisition.
- Utilize competitive analytics market insights and consumer trends to refine brand positioning messaging and creative outputs.
- Patient Acquisition and Conversion Optimization:
- Manage and optimize all aspects of digital marketing to meet and exceed budgetary goals.
- Develop and refine marketing automation strategies to engage leads throughout the patient journey ensuring our brands remain top of mind.
- Conduct A/B testing on various campaign elements manage Marketing Qualified Leads (MQLs) and oversee the seamless transition of leads to the admissions team.
- Monitor and report on email marketing performance fostering a culture of continuous improvement and learning.
- CrossFunctional Leadership and Collaboration:
- Act as the primary liaison between divisional leadership and the marketing department ensuring alignment and efficient communication.
- Guide call center operations with strategic insights on call handling processes to maximize patient conversion rates.
- Performance Analysis and Reporting:
- Regularly analyze the performance across various media channels making datadriven decisions to optimize strategies and improve costperacquisition (CPA).
- Prepare and present quarterly marketing business reviews that highlight key results actionable insights and recommendations for future marketing strategies.
- Project and Resource Management:
- Oversee the project management of website and landing page development timely updates and production of marketing collateral.
- Collaborate closely with other marketing team members to ensure all digital campaigns are optimized for search engines content and social media.
The role requires a dynamic resultsoriented marketing professional who excels in a fastpaced environment capable of juggling multiple projects while strategically driving brand growth and market penetration.
Core Competencies:
- Proficient in MS Office applications which include Outlook Word Excel and PowerPoint.
- Strong analytical skills. Able to navigate data across various channels and identify actionable insights.
- Ability to build and sustain trusting relationships with diverse individuals and groups.
- Actively offering assistance to team members when needed and celebrating team achievements collectively.
- Ability to establish and maintain cooperative relationships with communitybased organizations patients families vendors and other resources to promote client services care education and advocacy.
Qualifications :
- Bachelors degree in marketing Communications Public Relations Advertising JR equivalent related experience.
- 7 years experience in brand management marketing digital marketing or marketing communications.
- Consumer / DTC marketing background preferably in the behavioral healthcare space healthcare or comparable regulated industry required.
- Experience managing internal and external agencies.
- Working knowledge of Marketing Automation platforms such as SalesForce Marketing Cloud HubSpot Marketo.
Additional Information :
We are proud to be an EEO employer M/F/D/V. We maintain a drugfree workplace and perform preemployment substance abuse testing. All qualified applicants will receive consideration for employment without regard to age race color religion sex or national origin.
For more information about our company benefits please visit us at discoverybehavioralhealth.com/careers/
Discovery Behavioral Health seeks to build a diverse staff that is reflective of the patients we serve and the communities where we work. DBH encourages multiple perspectives experiences and strives to hire and retain a diverse workforce.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
