Marketing Manager III Rheumatology- Lake County IL

The Strategic Marketing Team is responsible for leading execution of and maximizing effectiveness across all of U.S. Rheumatology as it relates to the following focus areas: Congresses Sponsorships Speaker Programs and External Consulting arrangements. This group works collaboratively with other U.S. Commercial Rheumatology teams to establish and manage strategies derived from brand plans create annual plans related to the above focus areas and work alongside AbbVie internal functions to support flawless execution.

The Marketing Manager I/II PeerToPeer Lead (P2P) position will have responsibility for leading the development and execution of P2P promotional content across RINVOQ indications for Rheumatology.  They will create content that is consistent with the Brand messaging and on strategy to meet business objectives.  They will manage existing content and make decisions to update and retire existing content to ensure the library of content is on strategy.  They will optimize and innovate on the delivery of peertopeer promotion including digital to ensure the right customers attend peer to peer promotional programs to maximize ROI.

The successful candidate will closely collaborate with Brand Teams Internal and External Agencies Medical Regulatory Market Analytics and Business Intelligence (MABI) Legal Office of Ethics and Compliance (OEC) in order to plan execute and create P2P materials.

MAJOR RESPONSIBILITIES:

• Lead the development and execution of peertopeer promotional efforts across all Rheumatology indications.
• Continually contribute to process and capability innovation through assessments and recommendations of Speaker Programs.
• Manage and oversee agency execution and accountability of P2P content and logistics (including Speaker Training National Webinars etc.).  Oversee approval of Statements of Work / Purchase Orders including coordination with relevant vendors and other logistics as required.
• Be familiar with market research and customer insights that could improve or impact peer to peer promotion.
• Partner closely with Brand team leaders to ensure peer to peer promotion is launched timely in conjunction with any changes in messaging or strategy
• Partner closely with the SMMs to ensure the speakers bureau is optimized and trained appropriately for content launches.
• Strong collaboration and communication with the field sales leadership (SDs and RSDs) to ensure alignment on goals budgets strategies and execution of peer to peer.
• Stay current on all processes and procedures related to Speaker Programs.
• Ensure adherence to relevant policies and procedures related to planning and executing Speaker Programs in collaboration with OEC

ACCOUNTABILITY / SCOPE:

• Reporting to the Marketing Director
• Execution of Goal Plan AbbVie Ways of Working with associated Leadership Attributes
• Travel up to 20% of the time. Position based at Abbvie HQ/Mettawa IL.

Qualifications :

SKILLS/EXPERIENCE REQUIREMENTS:

• 5 years of sales sales management or marketing/agency experience with at least 2 years in pharmaceutical
• Experience with HCP related activities required.  Knowledge of marketing concepts within strategic planning process preferred.
• Efficient project management and communication capabilities along with strong analytical and strategic thinking skills
• Strong collaboration and team orientation with experience accomplishing results through others and influencing others. 

EDUCATION REQUIREMENTS:

• Bachelors Degree.  MBA preferred.
• Previous Immunology Sales/Marketing experience preferred. 

Talent will be hired at a level commensurate with experience.

Additional Information :

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: 

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location and we may ultimately pay more or less than the posted range. This range may be modified in the future.

• We offer a comprehensive package of benefits including paid time off (vacation holidays sick) medical/dental/vision insurance and 401(k) to eligible employees.

• This job is eligible to participate in our shortterm incentive programs. 

• This job is eligible to participate in our longterm incentive programs

Note: No amount of pay is considered to be wages or compensation until such amount is earned vested and determinable. The amount and availability of any bonus commission incentive benefits or any other form of compensation and benefits that are allocable to a particular employee remains in the Companys sole and absolute discretion unless and until paid and may be modified at the Companys sole and absolute discretion consistent with applicable law. 

AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives serving our community and embracing diversity and inclusion.  It is AbbVies policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race color religion national origin age sex (including pregnancy) physical or mental disability medical condition genetic information gender identity or expression sexual orientation marital status status as a protected veteran or any other legally protected group status.

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