Manager Field Marketing
Manager Field Marketing
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Job Description
Strategic Direction
Infuse global and national Red Bull priorities strategies and the Red Bull philosophy in the field focusing on building a local face of our global brand.
Ensure topnotch understanding of the consumer in various fields across the region which forms the basis of local idea generation and execution.
Define ideas and programs which build brand image and increase understanding of the product functionality on a local level (working closely with regional & national Sports Culture and Brand Marketing team).
Lead local regional intelligence sharing market insights (consumer insights competitors etc.) with the regional national team.
Work in conjunction with regional sales to build mental and physical availability within On Premise Off Premise and New Business environments and ensuring the product is at arms reach in every field marketing activity.
Work crossfunctionally managing internal and external requests in line with the annual business plan priorities.
Premium Appeal of Local Pride
Create and support local key events scenes and marketing opportunities in line with Red Bull brand values and relevant to the local consumer and media landscape with a focus on participation.
Ensure that every consumer experience with the brand is a positive one thanks to love for the detail and premium execution at events and all other field marketing activities.
Always have the consumer and brand eye in every single initiative and ensure we talk to the consumer in the most effective and efficient way.
Add value to selective 3rd party events by determining the appropriate level of Red Bull brand support and branding with the objective of increasing brand visibility and product usage in relevant scenes.
Build a topnotch network and sustainable relationships with the key influencers of the region (local authorities local sport/fitness and culture opinion leaders relevant to our target entrepreneurial communities local media outlets (TV radio print digital and social media)).
Collaborate with Sports Marketing teams to incorporate Red Bull athlete activations in plans and build smart 360 plans to amplify reach.
Continually reapply global national and regional best practices when and where it makes sense.
Collaborate with regional sports event marketing to leverage the Event Vehicle program in the right way to excite and surprise consumers.
Marketing Innovation
Understand the latest generational trends by being close to our consumers and talking to our networks in the different scenes.
Involve the local team in idea generation for the field and capitalize on their personal university lifestyle to identify technology/digitally/socially driven consumer trends early.
Create new and innovative ideas that bring the brand to life tapping into local networks scenes and opinionleaders and execute these ideas with the right balance between the 4 pillars of the marketing mix based on the knowledge and ownership of your region and the global and national priorities.
Ensure digital and social media sit at the heart of every field marketing activity. Identify and selectively support crossmarketing opportunities (with sales marketing and Red Bull Media House).
Organizational Capabilities and Enabling Structure
Act as a role model and display the Red Bull values with a consistent tone of voice that is motivating and inspiring.
Source hire train and manage FMSs who fit the brand have a Red Bull attitude and perfectly fit the field scenes.
Coach FMSs in sourcing hiring and training their Student Marketeers approving every hire.
Set regional objectives and clear goals for FMSs to ensure accountability to their key deliverables and conduct ongoing midyear and end of year performance reviews.
Provide ongoing coaching and support to ensure FMSs achieve their deliverables. Regularly assess and identify development needs of the FMSs working closely with the Head of Field to help make it happen.
Driving Efficiencies
Implement and uphold a clean logistical system for warehousing and infrastructure to ensure having the right tools and management in place to support the local needs succeeding in premium appearance.
Develop and manage the regional budget with the support of the head of field and regional marketing team.
Constantly identify cost saving opportunities and other efficiencies for the company in the region.
Manage field expenses and general administration.
Build smart and mutually beneficial partnerships by working with other brands organizations and networks that bring added value such as expertise networks goods budget or facilities.
Qualifications :
3 min years marketing experience.
People management experience with a proven track record in hiring training and motivating teams.
Experience in working with commercial teams general sales or trade marketing.
Proven background in negotiation and management of budgets.
A connector who has excellent communication and networking skills who can open doors and excite people for an idea.
Strong leadership planning and project management skills.
A continual understanding of consumer trends and insights (digital trends University life moving patterns) with a strong understanding of EPC culture in sports and culture in the region.
A creative marketer with depth in brand understanding and innovation at the heart who puts new ideas into practice.
Ability to multitask and work in crossfunctional teams with different objectives and personalities.
Excellent communication skills orally and in writing including presenting and training abilities.
Must have valid US drivers license
Bachelors degree or equivalent work experience
Must be fluent in English additional language skills an advantage
Additional Information :
This position is open to U.S. citizens U.S. permanent residents or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $85600 $128400 cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
