Digital Marketing Executive to assist in the planning execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.
The ideal candidate will have a passion for all things marketing and technology. You will be wellversed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be techsavvy and intuitive with great ideas to reinforce our marketing campaign.
Responsibilities
Assist in the formulation of strategies to build a lasting digital connection with consumers
Plan and monitor the ongoing company presence on social media (Twitter Facebook etc.)
Launch optimized online adverts through Google Adwords Facebook etc. to increase company and brand awareness
Be actively involved in SEO efforts (keyword image optimization etc.)
Prepare online newsletters and promotional emails and organize their distribution through various channels
Provide creative ideas for content marketing and update website
Collaborate with designers to improve user experience
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics WebTrends etc.)
Acquire insight in online marketing trends and keep strategies uptodate
Maintain partnerships with media agencies and vendors
Requirements and skills
Proven experience as Digital Marketing Executive or similar role
Excellent understanding of digital marketing concepts and best practices
Experience with B2C social media Google Adwords and email campaigns and SEO/SEM
Working knowledge of ad serving tools (e.g. DART Atlas)
Perfect knowledge of web analytics tools (e.g. Google Analytics NetInsight WebTrends etc.)
Skills and experience in creative content writing
Analytical mindset and critical thinking
Excellent communication and interpersonal skills
BSc/BA in marketing or relevant field
Requirements
performance marketing executive is a digital marketing expert who manages campaigns to drive traffic leads and sales. They use a variety of digital channels including PPC display and affiliates.
Responsibilities
Create and manage ad campaigns
Analyze data and produce reports to identify opportunities
Monitor search results and performance
Stay up to date with industry trends
Manage web analytics dashboards
Communicate with stakeholders
Skills and experience
Proficiency in digital advertising platforms like Google Ads Facebook Ads and Twitter Ads
Experience managing ad networks
Understanding of organic acquisition like SEO and App Store Optimization (ASO)
Strong analytical skills
Experience interpreting backlink data and SEO performance metrics
Keen eye for detail
meeting with clients virtually or during sales visits. demonstrating and presenting products. establishing new business. maintaining accurate records. attending trade exhibitions, conferences and meetings. reviewing sales performance. negotiating contracts and packages.
Education
Graduation
Performance marketing
