digital marketer uses digital channels to promote a companys products or services. They may create content run ads and analyze data to drive traffic and sales.
Responsibilities
Create and post content on social media email and other digital channels
Run paid advertising campaigns
Monitor social media interactions and campaigns
Analyze data to track website traffic and user behavior
Implement social media strategies to attract followers and drive engagement
Generate leads and sales
Skills
Content marketing
Data and analytics
Design thinking and planning
Social media
Email marketing
Being tech savvy
Being persuasive
Tools and platforms
Social media platforms like Facebook Instagram Twitter LinkedIn and Pinterest
Search engines
Email
Online advertising
Tools like Google Analytics
Related roles
Social media specialist
SEO specialist
Email marketing specialist
Content strategist
UX designer
Project manager
Digital marketing director
Digital marketing manager
meeting with clients virtually or during sales visits. demonstrating and presenting products. establishing new business. maintaining accurate records. attending trade exhibitions, conferences and meetings. reviewing sales performance. negotiating contracts and packages.
Education
Graduation