General Responsibilities / Accountabilities:
Design and implement integrated media measurement frameworks across multiple channels (TV digital
social print outdoor etc.) to assess campaign effectiveness.
Develop and monitor key performance indicators (KPIs) to evaluate media performance and guide
optimization efforts.
analysts.
Strong analytical and problemsolving skills with the ability to turn complex data into actionable insights.
Proficiency in data analysis tools (e.g. Excel SQL Tableau) for deep data analysis and visualization.
Handson experience with media measurement platforms (e.g. comScore Nielsen Google Analytics) and
media performance tracking.
Experience working in a fastpaced environment collaborating with multiple stakeholders across
different functions.
Strong presentation and communication skills with the ability to influence and convey insights to
stakeholders at all levels of the organization.
Familiarity with data management platforms (DMPs) and customer relationship management (CRM)
systems.
Understanding of marketing automation platforms and tag management systems to optimize data
collection and reporting.