Senior Brand Manager
Senior Brand Manager
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Purpose Statement
Lead the comprehension of patient experience insights across the Brand and In Field Team and develop the Patient Journey to focus the Brand Team on the delivery of patientcentric strategies including CLM engagement and customization within AbbVie business code of conduct policies and all applicable laws and regulations.
Major Responsibilities
1. Marketing and Product Management (25% of time)
Lead and implement brand marketing strategy to achieve brand leadership within the framework of Business Units objectives. Contributing to the setting of annual sales targets. Measuring and updating plans to ensure results are on or above set annual budgets.
Creating and implementing innovative tactical promotional programs to support Sales Force activities and drive brand performance.
Contributing to regular business units meeting in a manner that facilitates ideas and results consistent with our WoW culture that will build Oncology Franchises success.
Providing ongoing report that helps Management team reflect on the business. This covers: Key issues opportunities competitive activities short term projects and where appropriate progress versus agreed milestones. Gather data to understand customer needs market size market growth and competitive share position and initiate market research project if needed
2. Implementation Coordination and Monitoring (25% of time)
Ensure that marketing plan is communicated to field force.
Manage and drive new product development program and existing business through close coordination with affiliate team and Regional/Area team.
Develop support direct and manage the inmarket business optimize resources to achieve the goal. Transform customer insights into marketing strategies and tactical plan for in field team execution
Maintain contact and build relationships with key opinion leaders to get support and build company image.
Develop creative input for the marketing plan and key product strategies tactics and promotional activities to achieve maximum market impact.
Monitor competitive product promotion and develop specific measures to counter competitive activity.
Continually review assigned products progress / prognosis to initiate corrective measures where necessary.
Implement all training activities/Cycle Meetings related to product promotion for infield team.
Organize implement control and report on prelaunch campaigns of assigned products.
Work with Market Access to codevelop reimbursement strategies engage Reimbursement & Policy stakeholders on driving market access priorities.
Coordinate with Medical team on shaping Academic & Brand advocates through scientific data
Partner with Public Affairs and Patient Relations to engage Patient Advocates on driving treatment awareness and patient education programs
Liaise with the Regulatory Affairs Manager and Quality Affairs Managers in conducting safety monitoring/risk minimization programs for assigned products.
3. Budget Management (20% of time)
Managing the Annual IMK Budget
Completing revisions during financial planning budgets with accurate documentation
Ensuring A&P expenditure is accurate against forecast.
Forecasting inventory requirements with the Supply Chain Manager and assisting with inventory control to maintain accuracy of sales forecasts and product requirements.
4. Team Management (15% of time)
Designing and implementing strategically aligned goals that support the direction of products and product portfolio. Coordinate with Sales Managers to ensure that marketing plan of each product is communicated to Sales Team.
Monitor the progress of these goals and provide source data for product line communications by defining product marketing communication objectives.
Make periodic sales calls with Sales Team and/or Sales Manager to get firsthand information on trends and conditions in the market/industry and to aid sales teams in their sales efforts.
5. Conference Management (15% of time)
Managing AbbVies speakers/ workshops meetings throughout the year
Determining AbbVies various speaker programs and congress to ensure that companys profile/ brand is enhanced
Overall management of major standalone Company organized forums throughout the year and regional & international meetings in consultation with Medicals colleagues when necessary.
External Stakeholders
Patients Health Care Professionals Key Opinion Leaders payers agencies (MR PR digital)
Internal Stakeholders
Infield teams Brand Team Brand Team Leader Area Commercial Affiliate Management Team
Qualifications :
Bachelors degree or equivalent
Minimum of 5 years experience in relevant experience with proven track record of success in marketing within biotech/pharmaceutical industry
Prior experience in Oncology or other Specialty Care portfolio would be an added advantage.
Marketing and sales track record of success within biotech/pharmaceutical or any other industry is preferred.
Ability to translate strategies into actionable and realistic marketing actions
Ability to lead motivate and coordinate cross functional teams
Solid working knowledge of healthcare environment and evolving landscape
Solid knowledge of strategic and tactical marketing principles and techniques including digital knowledge
Solid knowledge on finance principles and processes
English language proficiency verbally and in writing (for all nonEnglish speaking countries)
Additional Information :
AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives serving our community and embracing diversity and inclusion. It is AbbVies policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race color religion national origin age sex (including pregnancy) physical or mental disability medical condition genetic information gender identity or expression sexual orientation marital status status as a protected veteran or any other legally protected group status.
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Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
