Digital Marketing Specialist Paid Ads
Digital Marketing Specialist Paid Ads
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Job Description
This is a remote position.
- 20 hours per week
- Monday Friday: flexible between 8.30am 5.30pm Surry Hills NSW
The Role
Were seeking an experienced Digital Marketing Specialist to drive lead generation and sales through datadriven paid digital campaigns. This role focuses primarily on managing and optimizing performance marketing initiatives while contributing to our broader digital marketing strategy.
Key Responsibilities
Campaign Management & Optimization
Plan execute and optimize paid social media campaigns across multiple platforms (Meta channels etc.) and Google Ads to drive qualified leads and sales
Develop and manage campaign budgets to maximize ROI
Conduct thorough A/B testing of ad creative copy and targeting
Monitor analyze and report on campaign performance metrics
Optimize campaigns based on data insights and performance indicators
Strategy & Analytics
Provide detailed performance reports and actionable insights
Identify opportunities for improvement and scaling successful campaigns
Content & Creative
Provide input on ad creative and copy to optimize performance
Work within established brand guidelines to ensure consistency
Manage content scheduling and posting across social channels
Coordinate with design team to develop highperforming ad creative
Required Skills & Experience
Essential Experience
3 years of handson experience managing paid digital campaigns
Proven track record of delivering ROI through paid social advertising
Experience with social media management and analytics tools
Demonstrated ability to optimize campaigns based on performance data
Technical Skills
Advanced knowledge of social media advertising platforms and their targeting capabilities
Strong analytical skills and experience with social media analytics tools
Experience with A/B testing methodologies
Understanding of conversion rate optimization principles
Personal Qualities
Datadriven decisionmaker with strong analytical capabilities
Resultsoriented with a focus on ROI
Excellent organizational and project management skills
Strong communication skills and ability to present performance insights clearly
Employment Type
Full Time
