Develop strategize and plan business activities like portfolio selection brand planning and launch KOL management compliance and other crucial activities in 1 therapy and additional therapeutic areas . This is towards assimilation of scientific and medical knowhow in aligning activities to meet the business goal of the concerned therapeutic areas/business unit
Key Accountabilities (1/6)
Achieve scientific proficiency to drive the development of assigned therapy areas in accordance with the medical strategy
Keep abreast with the latest medical developments through publications websites and by attending national & international conferences
Understand on ground clinical practices by interacting with clinicians to develop practical knowledge and utilize it to provide closertomarket product solutions
Create scientific publications on key therapeutic areas for the Cipla Library and external publishing
Identify the need plan for and select faculty for organizing advisory boards RTDs CMEs symposia webcasts conferences etc. working closely with the Therapy Group Lead
Key Accountabilities (2/6)
Ideate and conceptualize with marketing team to develop promotional strategies to drive India and international business
Create and curate scientific content and promotional material (such as newsletters scientific booklets etc.) for online and offline usage by the marketing team during campaigns
Review medical literature created by reporting team members
Create medical material to support new product launches
Share latest product and therapy developments in the market with the marketing team via reports
Drive and conduct postmarketing surveys with doctors and other allied stakeholders for the allocated therapy areas
Develop medical content to support patient engagement for the product
Provide medical resources (such as product brochures) to equip the field force with accurate content to tackle doctor queries
Key Accountabilities (3/6)
Identify therapeutic gaps in the product portfolio and suggest new molecules/ formulations/ incremental innovations in order to contribute towards building a robust therapyproduct mix
Identify analyse and recommend new molecules devices and products for the domestic and global business by studying market trends
Provide a medical opinion and rationale to assist the portfolio API and inlicensing teams in selecting the appropriate portfolio mix
Analyse and recommend incremental enhancements in the management of product lifecycles in line with the changing treatment paradigms and new developments in therapy
Develop protocols for research projects in liaison with clinical trials department and get approval from group lead
Key Accountabilities (4/6)
Build team capability by conducting training sessions and guiding team members on how to develop their competence
Develop content and material for medical trainings of internal team and sales team
Develop induction training program with content for new team members
Track effectiveness of trainings regularly by means of feedback from the team as well as ROI achieved from them
Key Accountabilities (5/6)
Build external advisor relationship to help steer the therapy market
Identify new KOLs and initiate contact with them
Engage existing and new KOLs through various scientific activities
Leverage KOLs and therapy consultants for strategy development training and understanding therapy landscape as well as for potential hiring
Key Accountabilities (6/6)
Ensure ethical actions by adhering to regulations and laws
Ensure compliance and adhere to internal policies local and international regulations for scientific promotional materials activities and therapy/ product related queries from internal and external stakeholders
Prepare review and update package inserts of products as per the latest regulatory requirements
Prepare and review SOPs guidelines and checklists used by the R&D teams
Ensure timely reporting of drug safety and quality complaints received from the PV team to related authorities
Coordinate with the Legal team to review agreements CDAs CTA to be compliant
Major Challenges
Keeping pace with the frequently changing compliance requirements market dynamics/ therapy treatment trends and medical information overload
Managing multiple stakeholders and interdependencies on other cross functional teams
Scientific communicationbeing highly regulated for the pharmaceutical sector poses a challenge in terms of offlabel promotions and copyright limitation on images (graphs tables algorithms etc.) making it difficult to balance between ethics and marketing needs
Key Interactions (1/2)
Marketing Team for promotional inputs (daily)
Sales Team (India & international) for field queries CME meetings and refresher launches twice a month etc. (daily)
Clinical Trials for discussions on trial protocols status and other inputs (need based)
Pharmacovigilance & CQA for product quality and SAE complaints (need based)
Compliance & Ethics to ensure promotional activities in line with compliance guidelines (need based)
Legal for reviewing contracts copyrights and disclaimers (need based)
Corporate for press releases Cipla Med counsel activities (need based)
Finance for financial discrepancies (need based)
Art department for review and suggestions on conference collaterals and product pack designs (need based)
Learning and Development for Esproute related & training (need based)
Cipla Health (Day to day working for some colleagues)
R&D/ Portfolio for product development (need based)
Packaging/ Art Team for new product package design (need based)
Library (daily for research articles)
Corporate Communications & CiplaMed for therapy related inputs (23 times a week)
Key Interactions (2/2)
Conference Committees for publications lectures posters etc. for conferences (need based)
Chemists for competitor insights and patient feedbacks (bimonthly)
DCGI for product approval presentation (occasional)
KOLs for knowledge sharing (need based)
Medical and nonmedical institutes/ associations/ Paramedics to partner in research projects educational activities etc. (need based)
Marketing/ Medical agencies for promotional inputs (need based)
Dimensions (1/2)
Division – 12
Therapies – 34
Marketing team strength supported: 1015
Field force supported:
Team size 2
Scientific resource creation (medical abstracts product guides publications CiplaMed inputs etc.): 70100 documents/ deliverables per year
Deliverables for medico marketing initiatives (LBL new product launch campaigns webcasts conferences surveys etc.): 80100 documents/ deliverables per year
Training material creation (Esproute refreshers Nalanda product launch training PMT BM/SM etc.): 50 documents/ deliverables per year
Conference participations: 4 per year
Fieldwork: 16 field visits per year
KOL development: 13 new KOLs per year
Regulatory/ PV deliverables (SOP package inserts CDAs PV queries etc.): 2025 per year
Dimensions (2/2)
Key Decisions (1/2)
CiplaMed content approval (created by outsourced team)
Addressing field & doctor queries
Approval of scientific communication for doctors/ field queries
Training material for field
Key Decisions (2/2)
Approval required from Group Lead on the following
KOL engagement activities
Topics for scientific meetings
Organising online training module
Portfolio suggestions
Strategies for promotion of drugs
Deciding field work agenda and territory
HO initiated scientific events
Approval of promotional inputs
Scientific publishing/ clinical trial related activities
Minimum 8 years’ experience for Master’s in Biological Sciences / Pharmacy
25 years’ experience with PhD/ MBBS/ MD
Skills Required
Medical writing Medical therapy experience Medical scientific publications Medical training expertise KOL development knowledge of Compliance Regulatory Affairs & Clinical Trials
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