Sr Marketing Specialist Hybrid
Sr Marketing Specialist Hybrid
Posted on :
08-02-2025
Employer Active
1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
08-02-2025
Job Description
What You ll Do:
The Senior Marketing Specialist will take ownership of developing and executing strategic marketing initiatives to enhance brand visibility drive customer engagement and contribute to business growth. This role offers autonomy to implement innovative marketing strategies optimize campaign performance and make datadriven decisions. The Senior Marketing Specialist will collaborate with key stakeholders to ensure cohesive and impactful marketing efforts.
Key responsibilities
1. Marketing Strategy Development and Execution
- Independently develop and implement marketing strategies aligned with business objectives.
- Lead targeted marketing initiatives to effectively engage key audiences and drive results.
2. Brand Management and Positioning
- Ensure brand consistency across all marketing materials and communication channels.
- Develop compelling content strategies for social media email campaigns and promotional materials.
3. Budget Management
- Plan and manage marketing budgets ensuring efficient allocation of resources to maximize ROI.
- Monitor and adjust campaign spending to align with performance goals.
4. Market Analysis and Opportunity Identification
- Conduct indepth research on market trends customer behaviors and competitor strategies.
- Utilize insights to refine marketing approaches and identify new opportunities.
5. CrossDepartment Collaboration
- Work closely with sales and other teams to align marketing efforts with business goals.
- Provide strategic guidance and marketing expertise to internal stakeholders.
6. Performance Measurement and Reporting
- Define key performance indicators (KPIs) and analyze marketing campaign effectiveness.
- Generate comprehensive reports with actionable insights to optimize future marketing initiatives
Requirements
- Bachelor s degree in Marketing Business Administration or a related field.
- 2 years of experience in a marketing role with a strong focus on strategy and execution.
- Proven expertise in digital marketing branding and campaign management.
- Proficiency in HubSpot and other marketing automation and analytics tools.
- Strong understanding of design principles and the ability to collaborate with creative teams.
- Excellent copywriting skills and ability to craft compelling messaging.
- Ability to work autonomously while collaborating effectively with crossfunctional teams.
- Strong analytical mindset with experience interpreting data to optimize marketing strategies.
- Exceptional communication and problemsolving skills with a strategic approach to challenges.
Benefits
What s in It for You
- Competitive Compensation: We prioritize your wellbeing offering fair pay that reflects your skills and dedication.
- PerformanceBased Salary Increase: Enjoy a raise after regularization
- Annual Salary Adjustments: We recognize longterm commitment with yearly salary increases.
- Paid Leaves & Birthday Off: Take time when you need it and convert unused leave into cash! Plus enjoy an extra day off on your birthday.
- Comprehensive Health Insurance: Coverage starts from day one and covers one dependent after one month.
- Employee Recognition: Be rewarded for your hard work with incentives and recognition.
- Professional Growth Opportunities: We invest in your future with upskilling programs mentorship and career advancement.
- Engaging Team Activities: Join in on Family Days Summer Splash and other fun events that strengthen the iReply community.
- PeopleFirst Culture: Join a team that values your success worklife balance and wellbeing.
Qualifications Bachelor s degree in Marketing, Business Administration, or a related field. Master s degree is a plus. Strong knowledge of marketing principles, branding, and digital marketing strategies. Proficiency in marketing tools and platforms, including analytics software. Excellent leadership and team management skills. Strong analytical, strategic thinking, and problem-solving abilities. Exceptional communication and interpersonal skills
Employment Type
Full Time
Company Industry
Key Skills
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