Mass Affluent Segment Lead
Mass Affluent Segment Lead
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1 Vacancy
Job Description
About the Job
Locations: BGC Taguig
Corporate Title: Assistant Manager to Senior Manager
Work Arrangement: Hybrid
The Marketing & Cash Management team is looking for experienced professionals to join us in Taguig with the role of Mass Affluent Segment Lead.
In this role you will join the Affluent Segment Team to drive market share growth develop and execute strategies based on customer insights and other drivers to create multiproduct offerings to acquire new customers and increase product count and ensure effective training communication and sales field execution.
Going Further For You.
Whether youre just starting out or already a seasoned professional EastWest can help you unleash your potential and bridge the gap between dream to success.
At EastWest we empower our employees to drive their careers and are committed to provide the runway for them to grow. We value teamwork and individual initiatives. Join us and be part of a highly engaged team and a workplace that promotes development and goal attainment.
For 30 years EastWest has emerged as one of the most consumerfocused universal banks in the Philippines. EastWest is committed to continuously invest in people and in process product and service enhancements and embrace new ideas to enhance the EastWest experience.
What the role will entail
- Identify key business opportunities and inform the segment proposition using market analysis customer insights and business data.
- Develop and bundle the right set of products for the segment to grow the business and drive profitability.
- Determine strategic partnerships to strengthen the segment proposition and portfolio.
- Lead portfolio shaping including pricing resource allocation prioritization and forecasting.
- Create and test product concepts in collaboration with the Customer Intelligence & Strategic Insights team.
- Lead crossfunctional teams to ensure completion of product elements and enablers.
- Develop business and marketing plans with strategies for acquisition usage retention and market share growth including media digital and communication strategies.
What were looking for
- Bachelors Degree in Commerce Economics Marketing or related field; Masters Degree is a plus
- 810 years of experience managing a portfolio of brands/products and creating business plans and marketing strategies
- Proven track record in launching and building customer segments with experience in innovative consumer solutions
- Preferred experience in banking FMCG or Telco industries
- At least 3 years of experience managing senior managers with a demonstrated ability to drive results efficiently
What you can expect from joining our team
- Career development and training opportunities
- Competitive salary package and benefits
- Performancebased incentives and recognition programs to reward highperforming individuals
- Opportunity to work with industry experts and be mentored by them
- Defined career progression paths to guide you in your professional growth
Employment Type
Full Time
