Associate Director Strategic Marketing - Migraine Portfolio HCP
Associate Director Strategic Marketing - Migraine Portfolio HCP
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Job Description
The Associate Director Marketing will play a critical role in supporting the migraine portfolio reporting to the Director Strategic Marketing. The Associate Director will lead the development and execution of key marketing strategies related to market access and key HCP portfolio marketing efforts.
The Associate Director will work closely with multiple commercial teams to ensure alignment in the development of strategy and execution for short and longterm marketing plans. The Associate Director will have a critical role guiding a crossfunctional group and foster positive working relationships with patient services market access public affairs sales force health economics and outcomes research medical/regulatory/legal review team and market research to name a few. This individual will be a strategic partner to the HCP and Consumer brand teams as well as the sales force working closely with sales leaders and sales training partners to establish highly effective materials and communications. As a prominent member of the marketing team this position must demonstrate a strong competency in critical thinking analysis strategic planning collaboration and communication skills. This individual will interact with members of the Integrated Brand teams and with key functional leadership forums.
Key Job Responsibilities:
- Lead brand(s) positioning and message development for patient support/market access initiatives working across key groups of functional stakeholders to execute and enhance the patient support services experience (ex. Prior authorization support patient savings etc.)
- Lead the strategy development and execution of HCP pull through initiatives for market access including field messaging tools and nonpersonal channels
- Lead key portfolio initiatives and other important portfolio initiatives
- Deliver field force engagement activities with a strong collaboration with sales partners
- Collaborate and communicate with multiple agencies and external vendors to plan for prioritize and execute brand tactics
- Partner with Payer Marketing to integrate brand priorities into the strategic contracting/financial planning process through the longrange plan (LRP)
- Partner with Patient Services to deliver comprehensive patient support strategy for UBRELVY and QULIPTA identifying key opportunities to improve patient access
- Partner with Patient Services and Payer Marketing to develop analytics and track plans of key performance indicators to improve path to prescription for HCPs and Patients conversion to product endtoend care model from adoption to reaching and supporting patients and increase adherence and persistency of customers.
- Develop compelling presentations to convey strategies to broad sets of stakeholder audiences including senior executives crossfunctional leadership teams and crossfunctional partners for understanding and support of brand plans.
Qualifications :
- BA/BS required; advanced degree in related discipline (ex. MBA etc) preferred
- At least 5 years of relevant experience with a successful track record in pharmaceutical marketing or sales
- HCP Professional Marketing experience is strongly preferred
- Market Access and/or Patient Services experience preferred
- Demonstrates the ability to communicate ideas & make the complex easy for others to understand.
- Executes highly effective working team meetings with internal and external partners and is visibly inclusive and transparent.
- Works collaboratively and proactively maintains high degree of planning coordination & project management skills demonstrated ability to problem solve & resolve conflict with diplomacy.
- Strong analytical and strategic marketing skills
- Previous experience in Patient Access and Support Services Strategic Brand Development channel specific marketing marketing consulting roles and/or consumer healthcare focused advertising and promotion role preferred
- Direct people leadership and management is preferred
- Experience in strategic field based or nonpersonal services and reimbursement planning for products with success in competitive environments.
- Scientific acumen & therapeutic understanding with the ability to extract insights from the analysis of complex datasets.
- Strong financial acumen with a good understanding of P&L drivers and the ability to develop appropriate investment & sales forecasts.
- Deep understanding and experience of US market access environments
- Experience with launch &/or onmarket commercial teams an advantage.
- Experience working within matrixbased teams and project management.
- Builds strong relationships with peers and cross functional partners outside of immediate team.
- Selfstarter learns fast quickly grasps the essence of concepts can change course rapidly where required demonstrates intellectual curiosity.
- Open to suggestion & experimentation for improvement embraces ideas from others encourages innovation but matches innovation to reality.
- Exhibits strong emotional intelligence diplomacy maintenance of confidentiality maturity and organizational savvy.
LEADERSHIP SKILLS:
For this role we are looking for a leader who is optimistic open authentic and excellenceresults focused.
Additional Information :
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation holidays sick) medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our shortterm incentive programs.
This job is eligible to participate in our longterm incentive programs
Note: No amount of pay is considered to be wages or compensation until such amount is earned vested and determinable. The amount and availability of any bonus commission incentive benefits or any other form of compensation and benefits that are allocable to a particular employee remains in the Companys sole and absolute discretion unless and until paid and may be modified at the Companys sole and absolute discretion consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives serving our community and embracing diversity and inclusion. It is AbbVies policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race color religion national origin age sex (including pregnancy) physical or mental disability medical condition genetic information gender identity or expression sexual orientation marital status status as a protected veteran or any other legally protected group status.
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Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
