Assistant Manager Digital e-TR TR APAC SEAO
Assistant Manager Digital e-TR TR APAC SEAO
Posted on :
28-01-2025
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1 Vacancy
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Job Description
DUTIES AND JOB RESPONSIBILITIES
TR DIGITAL COMMUNICATION
- Translate the TR & SEAO Digital Marketing & Ecommerce plan into a concrete digital and communication calendar featuring new product launches TREX exclusive retailers promotions across all digital & ecommerce channels
- Develop and execute social media strategy consumer engagement initiatives and maximize brand visibility across retailers owned online platforms
- Work with global and local markets to customize launch visuals & communications to ensure a cohesive and consistent brand image across the AsiaPacific & SEAO region and maximize engagement with targeted consumers
- Livestreaming Collaborate with internal stakeholders to pitch & drive awareness during key shopping moments and key launches to drive sales. Ensure that inventory levels are sufficient to maximize ROI and constantly evolve and create engaging livestreaming content to drive sales conversion.
DIGITAL CAMPAIGN & O2O ACTIVATIONS
- Collaborate closely with Digital/Social Media Agencies/Vendors & internal teams to prepare campaign briefs for all digital marketing activities and deploy them on time
- Set up appropriate KPIs for marketing campaigns based on key objectives and drive towards these metrics
- Monitor the performance of all digital activities and report promptly for postcampaign analysis and results.
- Design and implement standard processes to optimize campaign planning KPI tracking and ROI measurement and provide post campaign analysis and key learnings for future campaigns.
ECOMMERCE MANAGEMENT (TR & SEAO)
- Work with Digital Marketing Executive & Digital Agencies to maintain updated product catalog product information & uphold brand image on all dutyfree retailers digital platforms.
- Responsible for ensuring consumercentric communication and navigation on retailer sites eg keyword search optimization with Chinese nickname product category tagging linked products for cross selling and link selling.
BUDGET MANAGEMENT / REPORTING / OTHERS (TR & SEAO)
- Keep track of competitors digital activations and share with internal stakeholders on key highlights & explore opportunities for TR to leverage
- Identify emerging media consumption and consumer engagement trends share learnings and recommend actions to achieve business objectives.
- Compile & share monthly eTR reports with HQ with insights and feedback to influence assets development tailored TR APAC.
- Support the Regional Digital & Ecommerce manager on the tracking & review of the TR & SEAO budget
- Support the management on reports on online / digital campaign performances as well as support on adhoc business review / pitch decks / new digital retailtainment projects
Qualifications :
PROFILE
- Entrepreneurial with strong business acumen numerically savvy and resultoriented
- Excellent communication interpersonal and negotiation skills to develop good relationship with eretailers and stakeholders. Comfortable in conversing in Mandarin on daytoday interactions with Chinese retailers.
- Passionate and able to work independently in a fastpaced environment
- Team player and at ease within a multicultural environment
REQUIREMENTS
- University degree in a relevant discipline
- Minimum 45 years experience in Travel Retail & digital marketing and SEAO markets management experience in Luxury Beauty industry is a plus.
- Strong digital marketing and ecommerce background
- Proficient in English & Chinese (both written and spoken) as this position needs to liaise with stakeholders across the region
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
Key Skills
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