Senior Marketing Manager

The Senior Marketing Manager is directly responsible for the strategy and execution of marketing demand generation programs that support the NA regional strategy and targets. Overarching responsibilities include identifying net new leads and accelerating existing leads through the sales and marketing funnel to achieve revenue growth goals including customer retention.

This role is multifaceted with key areas of responsibility including:

• Goal setting and collaborating with other teams such as product marketing marcomms operations regional leadership regional sales and regional operations.
• Developing an integrated marketing strategy and tactical gotomarket plan to drive awareness enhance pipeline development and achieve sales targets including extending and adapting corporate marketing demand generation programs and customer marketing to regionally specific requirements.
• Analyzing and optimizing performance of regionally specific activity based on marketing program results available resources and budget.
• Managing a direct team and guide or direct resources within other teams not under direct management control.

Performance measures include impact and contribution to regionalspecific sales targets and the relationship development engagement and communication responsibilities of the role.

Responsibilities

Develop CrossFunctional Teamwork and Collaboration

• Sales leadership to align and prioritize regionallevel marketing programs and activities to achieve sales targets by region segment or solution.
• Sales teams to increase local awareness and drive net new leads within the sales region.
• Product marketing teams to enhance and support messaging brand awareness and sales enablement within the region.
• MarComms Operations for digital expertise and best practice to regionalize activities including digital social web email tactics events and accountbased marketing (ABM).
• MarComms Operations to create and execute activities and initiatives for regional efforts including content design and digital.
• Customer operations teams to drive customer growth and retention by delivering effective crosssell and upsell campaigns. Support customer advocacy programs through the development of local case studies and speaking opportunities.
• Sales operations and MarComms operations to understand the impact of sales and marketing technology and regionally specific activities on lead flow and opportunity conversion to achieve sales goals. 
• Channel partners to share in local gotomarket plans programs and promotions.
• Recruitment and HR teams to build manage and retain a highperforming regional marketing team.
• Demonstrate leadership qualities to inspire and motivate team members provide strategic direction guidance mentorship foster a culture of continuous improvement and drive efficiencies through effective communication and team management.
• Finance and procurement teams to maintain full budgetary control and reporting.
• Legal teams to lead administrative oversight of programs by validating legal compliance providing communication to key stakeholders and documenting processes and approvals.
• Partner with a variety of internal clients to provide marketing support for strategic business priorities.
• Provide guidance expertise and support to various projects or initiatives across the Marketing and Communication teams to solve problems or address specific challenges.

Develop RegionalSpecific Marketing Strategy and GotoMarket Plan

To create and tailor regionally specific demand generation strategies and plans to drive pipeline momentum regional marketing leaders must leverage and augment existing marketing programs and activities including:

• Leveraging market research and competitive intelligence to better understand the market dynamics and buyers to build an appropriate regional marketing strategy.
• Aligning regional campaigns to corporate/global demand generation programs and campaigns ensuring consistency of messaging to exploit competitive differentiators.
• Applying content tactics to drive interest and topoffunnel demand and to accelerate conversion of opportunities throughout the remainder of the funnel. Ensure that the content is aligned to messaging and mapped to ideal customer profile segments and stages of the buying cycle. Address regionalspecific requirements and challenges that drive buyers to act.
• Coordinating inperson virtual or hybrid regional events such as conferences tradeshows user groups seminars networking events hosted events and regional road shows. Ensuring:
  • Local events are wellrepresented in terms of speakers and sponsorship funding levels either directly or through partners.
  • A detailed and committed strategy is in place for preevent event and postevent marketing and sales followup.
• Directly managing regional ABM programs and optimizing the content and outreach to these targeted accounts.
• Directly or jointly managing social digital and email campaigns that support the region including nurturing campaigns to convert leads into opportunities and accelerate leads through the sales cycle.
• Ensuring that lead followup and outbound sales messaging are consistent with marketing messages and developing supporting campaign content that includes scripts email templates and ongoing sales plays.
• Leading weekly/monthly account checkins with regional sales to ensure alignment on priorities and sales goals.
• Coordinating the rollout of content enablement and comarketing programs to regional partners.

Evaluate Regional Impact

To gauge impact on regional pipeline development the regional marketing leader will need to analyze and continually optimize regional specific efforts. Key responsibilities include:

• Establishing and managing monthly quarterly and annual key performance indicators budgets and resources for regional level marketing programs to ensure spend is allocated to the highestperforming marketing tactics in support of regional sales goals.
• Forecasting measuring and reporting on marketing results and impact on awareness and activity in the region via weekly monthly and quarterly views.
• Managing budgets resources and deliverables of team.
• Keep leadership informed by preparing reports making presentations interpreting information and making recommendations. Provide clear communication on strategies plans and results to the broader marketing team and leadership.

Qualifications :

Required

• 10 years of relevant B2B marketing experience required.
• A minimum of 5 years in marketing management roles.
• The ability to be highly collaborative with functions inside and outside of marketing.
• Experience partnering on marketing initiatives with seniorlevel executives.
• Strong demand generation skills and marketing technology familiarity including:
  • Experience in defining and implementing regionalspecific integrated multichannel marketing campaigns and tactics.
  • Experience in messaging creation and development.
  • Experience in organizing and managing events.
  • Knowledge of and familiarity with CRM lead management tools (such as Salesforce and HubSpot)
  • Experience evaluating the marketing funnel to ensure campaigns are measured and optimized across the buying and retention/renewal cycle and aligned with sales targets within the region.
  • Ability to synthesize marketing campaign results to optimize the mix of content channels and resources for best performance.
  • Project planning budgeting and management with the ability to juggle multiple priorities
• Strong strategic thinking skills.
• Strong creative organizational problemsolving and timemanagement skills.
• Strong financial acumen.
• Excellent written and verbal communication and interpersonal skills
• Peopleoriented strong relationship building skills.
• Strong attention to detail and a commitment to delivering highquality work.
• Comfortable in a fastpaced environment that values creativity selfmotivation candor reliability and accountability.
• Adaptability. Embrace change and be willing to adapt your strategies and processes to meet evolving business needs.
• Demonstrated resourcefulness and curiosity and a desire for continuous learning.
• Proficiency in Microsoft Office.
• Management and resource development skills to recruit manage and professionally develop team members.
• Ability to travel up to 10% of the calendar year.

Desirable

• Familiarity with marketing technology and tools including personalization engines social media tools and content marketing platforms.
• Proficiency with common analytics tools (such as Microsoft Power BI and Tableau) and spreadsheet applications (such as Excel) including pivot tables and charting and ability to present results in consumable formats including dashboards reports and presentations to leadership.

Additional Information :

At AGS we recognize our people are our strength. We are an equal opportunity/affirmative action employer (M/F/Disability/Veterans) and consider all applications without regard to race gender sexual orientation gender identity age color religion national origin veteran status disability genetic information or any other status protected by applicable law. We value our people their varying perspectives and are committed to fostering an environment where they can bring their whole selves to work.

Remote Work :

No

Employment Type :

Fulltime