At Lingvano our mission is to break down language barriers and build bridges between Deaf and hearing people which we do through sign language courses Deaf culture lessons sharing stories from the Deaf community and communitybuilding activities.
With 3 million learners and a vision to reach many millions more we are looking for a Head of Marketing to expand our marketing strategy and team. If you have a strong track record in growing consumer tech startup are an entrepreneurial strategic thinker and care about accessibility and inclusion weve got the perfect job for you!
Tasks
- Oversee our performance marketing channels including paid UA (Meta Ads TikTok Ads Google Ads Apple Search Ads etc.) and CRM (email push inapp)
- Oversee our paid partnership marketing (affiliate influencer newsletters podcasts) and PR
- Oversee our organic marketing channels (organic search ASO SEO organic social Instagram TikTok LinkedIn Facebook YouTube)
- Collaborate with the product team including product marketing and CRO (Conversion Rate Optimization) operations
- Work with our business operations team to help develop our data insights and decisionmaking infrastructure
- Own our GoToMarket strategy in addition to brand positioning and creative strategy
- Lead a team of 7 and hire/onboard more team members throughout 2025
- Create and align your teams objectives with broader company and other team objectives and take accountability to ensure they are effectively executed throughout each quarter
- Communicate and collaborate with crossteam leadership as well as help inform executive planning
Requirements
- 7 years in digital product marketing including 3 years in management
- A proven track record in optimizing paid marketing channels atscale against CAC/ROAS targets
- Experience in CRM organic and partnership marketing
- Excellent collaboration leadership organizational and analytical skills
- A passion for accessibility and inclusion as well as an interest in learning a sign language and working with Deaf people
- Experience working in apps and the education verticals is a plus
Benefits
- You will have a big hand in scaling up a successful brand with a clear social impact and work alongside an international team of Deaf hard of hearing and hearing employees.
- You can choose your working hours within our flexible working scheme.
- Use up to 10% of your weekly working time for personal and professional development plus a learning and development budget to spend on training and other learning opportunities.
- Extra benefits include opportunities for leadership coaching a learning and development stipend and a personal health offering
- Attend our weekly Beginners/Advanced Austrian Sign Language classes for free.
This position is intended to be permanent with 40 hours per week and located in Austria or remote EU. This job is open to begin immediately but if you cannot start immediately we still encourage you to apply. The gross minimum salary based on 40 hours per week is 65000 per year. Depending on your qualifications and experience a higher salary and performance bonus are possible.
We are looking forward to getting to know you!