Paid Media Associate
Paid Media Associate
Posted on :
07-02-2025
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1 Vacancy
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Job Description
- Work Timings: 10:15 am 7:15 pm
- Working Days: Monday Friday (1st and 3rd Saturdays are working; 2nd 4th & 5th Saturdays are off)
- Location: Lower Parel Mumbai (5 minutes from Railway Station)
- Work Mode: 100% Work from Office
- Age Criteria: Upto 25 years
Why IIDE:
At IIDE we are dedicated to creating a supportive and collaborative work environment that promotes professional growth and impactful contributions. As a leading institution in digital education we offer competitive salaries and numerous opportunities for career development. Join us to be part of a dynamic team focused on shaping the future of digital marketing education and making a significant difference in students lives.
Key Responsibilities
- Campaign Management
- Plan execute and optimize performance marketing campaigns across various channels including paid search social media and display advertising.
- Budget Management
- Monitor and manage advertising budgets effectively to maximize return on investment (ROI).
- Ad Creative Development
- Collaborate with creative teams to develop compelling ad creatives that align with campaign goals.
- Data Analysis
- Utilize analytics tools to analyze campaign data draw insights and make datadriven decisions to improve performance.
- Conversion Optimization
- Implement strategies to enhance conversion rates and drive desired user actions.
- A/B Testing
- Conduct A/B testing on ad creatives copy and landing pages to optimize campaign performance.
- Stay Updated
- Stay informed about industry trends changes in advertising platforms and emerging technologies in performance marketing.
- Collaboration
- Work closely with crossfunctional teams to align performance marketing efforts with overall business objectives.
Requirements
MustHave
- Experience: Proven experience in planning executing and optimizing performance marketing campaigns.
- Analytical Skills: Strong ability to interpret campaign data and draw actionable insights.
- Budget Management: Expertise in effectively managing advertising budgets to achieve campaign goals.
- Platform Knowledge: Familiarity with digital advertising platforms such as Google Ads Facebook Ads and other relevant channels.
ShouldHave
- Creative Collaboration: Ability to work with creative teams to align ad creatives with performance goals.
- A/B Testing Expertise: Understanding of A/B testing principles and their application in optimizing marketing campaigns.
- Communication Skills: Strong written and verbal communication skills for effective collaboration within the team.
- Adaptability: Capacity to adapt to changes in the digital marketing landscape and industry dynamics.
NicetoHave
- Industry Awareness: Knowledge of the latest trends and best practices in performance marketing.
- Innovative Thinking: Ability to suggest innovative strategies for enhancing campaign performance.
- Team Coordination: Experience collaborating across teams for unified marketing efforts.
This role offers an exciting opportunity to make a direct impact on digital marketing success while growing within a collaborative and innovative team environment.
Must-Have Experience: Proven experience in planning, executing, and optimizing performance marketing campaigns. Analytical Skills: Strong ability to interpret campaign data and draw actionable insights. Budget Management: Expertise in effectively managing advertising budgets to achieve campaign goals. Platform Knowledge: Familiarity with digital advertising platforms such as Google Ads, Facebook Ads, and other relevant channels. Should-Have Creative Collaboration: Ability to work with creative teams to align ad creatives with performance goals. A/B Testing Expertise: Understanding of A/B testing principles and their application in optimizing marketing campaigns. Communication Skills: Strong written and verbal communication skills for effective collaboration within the team. Adaptability: Capacity to adapt to changes in the digital marketing landscape and industry dynamics. Nice-to-Have Industry Awareness: Knowledge of the latest trends and best practices in performance marketing. Innovative Thinking: Ability to suggest innovative strategies for enhancing campaign performance. Team Coordination: Experience collaborating across teams for unified marketing efforts. This role offers an exciting opportunity to make a direct impact on digital marketing success while growing within a collaborative and innovative team environment.
Employment Type
Full Time
Key Skills
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