Senior Sports CRM Manager
Senior Sports CRM Manager
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Job Description
About Gamdom
Gamdom is a leading online gaming platform in the iGaming industry offering a dynamic and engaging experience for players worldwide. We are expanding our team and looking for a Senior Sports CRM Manager to take ownership of our sports customer relationship management strategy develop processes from scratch and drive the efficiency of our promotional efforts.
Role Overview
As a Senior Sports CRM Manager you will design and execute a bestinclass CRM strategy for our Sportsbook segment. You will develop and implement lifecycle campaigns manage promotional budgets set up structured processes and optimize CRM tools and provider backoffice systems. This role requires a strategic thinker with handson experience in CRM operations an analytical mindset and the ability to drive engagement and retention across sports customers.
Key Responsibilities
- Develop & implement CRM strategy Create and execute a structured and scalable CRM strategy focused on sports players including automated targeted and personalized marketing campaigns.
- Set up processes from scratch Establish workflows segmentation methodologies and automation processes for efficient campaign execution.
- Lifecycle management Design implement and optimize customer lifecycle journeys including onboarding retention reactivation and churn prevention.
- Manage providers back office (BO) Utilize and optimize CRM tools and thirdparty provider platforms to enhance campaign performance and player engagement.
- Promotion planning & execution Plan execute and monitor sportsbook promotions while ensuring a healthy P&L (Profit & Loss) management of campaigns.
- Datadriven decision making Leverage data insights and player analytics to refine segmentation campaign performance and overall CRM effectiveness.
- Crossfunctional collaboration Work closely with internal teams such as Marketing Product VIP and Customer Support to align CRM efforts with overall business goals.
- Resource & budget management Effectively plan and allocate CRM resources balancing costs while maximizing engagement and profitability.
- Compliance & best practices Ensure all CRM activities align with industry regulations responsible gaming guidelines and data privacy policies.
Requirements
- Experience 4 years in CRM roles within the sports betting or iGaming industry with a strong understanding of sportsbook CRM operations.
- Strategic mindset Ability to develop CRM strategies from scratch and implement structured processes that drive customer retention and engagement.
- Technical expertise Handson experience operating provider backoffice systems and CRM tools.
- Promotional P&L management Strong understanding of promo ROI budget allocation and impact assessment.
- Datadriven approach Experience using analytics and customer insights to refine CRM efforts.
- Project & resource management Ability to plan prioritize and allocate resources effectively.
- Strong communication skills Ability to collaborate across teams and present insights in a clear and actionable manner.
- Industry knowledge Deep understanding of sportsbook customer behaviors retention mechanics and CRM best practices.
What We Offer
- A dynamic and fastpaced environment in a rapidly growing iGaming company.
- The opportunity to take ownership of a key business segment and shape its CRM strategy.
- Competitive compensation package with performancebased incentives.
- Remote work flexibility and a collaborative supportive team culture.
- Career growth opportunities within a forwardthinking organization.
Employment Type
Full Time
