CRM Manager - Marketing Campaigns Planning
CRM Manager - Marketing Campaigns Planning
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
As a CRM Strategist you will own and execute the CRM strategy across multiple brands driving impactful customer engagement and retention. This role combines strategic segmentation with tactical campaigns including lifecycle journeys product launches and promotional communications.
Reporting to the Senior CRM Manager you will lead the delivery of impactful campaigns that drive product growth including tactical promotions lifecycle journeys product launches and newsletters.
Youll execute the CRM strategy across all brands creating a seamless integrated customer marketing agenda. Utilizing tools like Adobe Campaign and Optimove youll craft multichannel campaigns rooted in customer insights best practices and strategic alignment to achieve measurable business outcomes.
Key Responsibilities:
- Campaign Leadership: Drive retention upsell and crosssell campaigns to boost revenue across all brands and products through impactful customer communications.
- TestandLearn Strategy: Manage a robust datadriven testing approach across direct marketing content personalization and outbound customer contacts in a dynamic multichannel environment.
- CustomerCentric Offerings: Collaborate with product and brand teams to develop tailored offerings based on customer segmentation value and product insights.
- ActionDriven Communications: Design and deliver compelling campaigns that drive customer action conversion and efficient delivery.
- Customer Insight Integration: Partner with Brand and Product teams to adapt quickly to evolving customer needs and expectations.
- CrossChannel Strategy: Develop and execute integrated customer contact strategies that drive multichannel revenue and increase customer wallet share.
- Customer Advocacy: Champion customercentric practices to ensure the customer remains at the core of all initiatives.
- Performance Analysis: Analyze campaign performance tracking financial and behavioral metrics and share key insights with stakeholders.
- CrossFunctional Collaboration: Maintain regular communication with peers and teams across departments to align on customer marketing initiatives and opportunities.
- Database Evolution: Contribute to the growth and enhancement of the customer database as a key asset for marketing.
- Contact Volume Management: Oversee customer marketing contact volumes and frequency to ensure consistency and impact.
- Quality Assurance: Ensure all CRM communications maintain highquality standards across the brand portfolio. #LIRB1 #LIOnsite
Qualifications :
The ideal candidate will possess the following:
- DataDriven: Committed to customer value and insightdriven strategies.
- Influential Communicator: Builds strong relationships and inspires action at all levels.
- Proven Leader: Drives collaboration ownership and results with passion.
- Agile and Resilient: Thrives in fastpaced everchanging environments.
- GoalFocused: Delivers measurable outcomes under tight deadlines.
- TechSavvy: Expert in Adobe Campaign automation flows HTML SQL and Excel.
- Sharp Analyst: Transforms data into powerful actionable campaigns
Additional Information :
Youre probably wondering outside of a fun exciting and varied role what else do you get Youll get a fantastic salary combined with some leading benefits. is important to us too... From hybrid working and colleague support networks to menopause support and weekly PepTalks were here for you.
Well also invest in your growth by providing development opportunities leadership training and cuttingedge industry certifications so you have the tools and resources to help you work win and grow with us.
Immerse yourself in new cultures and gain international exposure through our global business. Collaborate with colleagues from around the globe.
The Rank Group are committed to being an inclusive employer ensuring that we better understand and meet the needs and requirements of our candidates and customers.
We aim to do this by facilitating fair and equal access to our services. If you require a reasonable adjustment to be made please reach out to let us know ahead of your interview.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
