Social Media Analyst

As our Social Media Analyst you will be strategic and operational focusing on empowering the social media team with insights tools and frameworks to enhance content performance and drive growth across platforms. This role requires a deep understanding of social platforms their unique functions and content formats as well as expertise in trend scouting and predictive tools to stay ahead in a dynamic digital landscape. By integrating advanced analytics and insights into the creative process you will ensure the team achieves excellence in reach engagement and overall channel performance. 
 
Your responsibilities also include but are not limited to: 

• Analytics & Insights: Analyze social media performance metrics to identify opportunities and challenges providing actionable insights to optimize content strategies. Develop frameworks for reporting on KPIs like reach engagement and audience growth to guide team decisions. 

• Trend Scouting & Fashion Forecasting: Stay updated on emerging trends in fashion and culture offering timely insights for content development. Scout social media trends topics and viral moments for the team to act on ensuring the brand remains relevant and innovative. 

• Platform Expertise & Strategy: Maintain a deep understanding of the unique functions and formats of each platform (e.g. search content feeds Stories Reels TikTok etc.). Create understanding of how to maximize the potential of each platform. Provide insights on platform updates and algorithm changes to inform team strategies and maintain growth. 

• Operational Excellence: Establish best practices and frameworks for content creation and measurement. Lead the adoption and integration of advanced tools and technologies to enhance team capabilities and results. 

• Collaboration & Support: Act as the central point of contact for social media analytics providing the wider team with the data and insights needed to refine creative strategies. Work closely with crossfunctional teams to align social media efforts with broader brand goals & data strategies. 

Qualifications :

We see that you have: 

• Proven experience in social media analytics with focus on performance optimization 
• Deep knowledge of social media platforms algorithms and content formats 
• Proficiency in using advanced analytics tools to aid analysis 
• Strong understanding of fashion and cultural trends with a passion for trend forecasting  
• Exceptional organizational and project management skills 
• Analytical mindset with the ability to interpret data generate insights and translate findings 
• Excellent communication skills with experience working in crossfunctional teams. 

Performance Metrics: 

• Quality and timeliness of insights and recommendations provided to the team
• Successful identification and integration of trends into social media strategies 
• Platform performance optimization and alignment with updated algorithms 
• Improved operational efficiency and adoption of best practices 

Additional Information :

This is afulltime permanentposition and is based onsite in our Head Offices in Stockholm.  

If you feel that your experience skills and ambitions are right for this role please send your CV in English (no cover letter) latest the 9th February. Due to GDPR we only accept applications through our career page.  

We look forward to receiving your application!  

Company Description  

 We want to make it possible for everyone to look feel and do good. We take pride in our history of making fashion accessible to everyone and our ambition is to always offer fashion and quality at a great price in a sustainable way.  

Do you want to join H&M on a journey to develop our brand for the future At H&M we believe that a strong brand is a prerequisite for a healthy business. H&M Brand Development is a global function with the mission to build brand value that grows the business. We set and drive a holisticbrand and creativestrategy and build an inspiring brand experience across alltouchpoints and every interaction with consumers around the world. We create and steerbrand building marketing. We set the frame and orchestrate the globalmarketing budgetandbrand calendar. We support the business with frameworks and tools to empower the regions and business units to grow our customer base.    

Inclusion & Diversity 

H&M is committed to creating a diverse and inclusive environment and we are actively looking for qualified candidates irrespective of race gender gender identity sexual orientation ethnicity religion national origin disability or age. 

Remote Work :

No

Employment Type :

Fulltime