Sr Content Writer
Sr Content Writer
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Job Description
Key Responsibilities:
1. Content Strategy Development:
o Create and execute a complete content strategy aligned with lead generation
and brand awareness goals.
o Research industry trends competitor content and audience needs to drive
relevant and engaging content.
2. Content Creation:
o Write and develop highquality content including blog posts case studies
white papers eBooks infographics web content video scripts and email
campaigns.
o Produce engaging and informative content that positions RChilli as a thought
leader in the HR tech and recruitment space.
o Develop content to support product launches marketing campaigns and
sales enablement.
3. Lead Generation and Content Marketing:
o Create content optimized for SEO to drive organic traffic and generate
qualified leads.
o Collaborate with the SEO team to ensure content is aligned with target
keywords and search intent.
o Design and implement content distribution plans across relevant channels
(website social media email LinkedIn etc.).
4. Case Studies and White Papers:
o Research and create detailed case studies highlighting client success stories
and RChillis impact.
o Write technical and businessfocused white papers that demonstrate product
value and address industry pain points.
5. Email and Campaign Content:
o Develop compelling email sequences drip campaigns and newsletters to
nurture leads and drive conversions.
o Collaborate with the marketing team to create campaignspecific landing
pages and content.
6. Visual Content Collaboration:
o Work with the design team to develop infographics video scripts and other
visual content that complements written content.
7. Thought Leadership and Branding:
o Contribute to establishing RChillis brand voice and thought leadership in the
industry.
o Regularly publish content on LinkedIn and other platforms to enhance brand
credibility.
8. Content Performance Analysis:
o Monitor and analyze content performance metrics to refine and improve
content strategies.
o Leverage data insights to create highperforming content that resonates with
target audiences.
Requirements:
Minimum 46 years of experience in content writing preferably in the SaaS industry.
Proven track record of developing and executing successful content marketing
strategies.
Exceptional writing editing and proofreading skills with a keen eye for detail.
Strong understanding of SEO keyword research and content optimization.
Experience in creating longform and shortform content.
Ability to work independently and collaboratively in a fastpaced environment.
Excellent research skills and the ability to translate complex concepts into engaging
content.
Familiarity with content management systems (HubSpot etc.) and marketing
automation tools.
Education and Qualifications:
Bachelors degree in English Journalism Communications Marketing or a related
field.
Masters degree in Mass Communication Journalism or MBA in Marketing is highly
preferred.
Additional content marketing digital marketing or SEO certifications will be an
advantage.
Creative Content Creation,Blog Marketing,Web Content Writing,Video Content,Lead Generation,Visual Content Collaboration,Leadership,Branding,SEO,HubSpot,HR Tech,SaaS
Employment Type
Full Time
