Sr Content Writer
Sr Content Writer
Posted on :
30-01-2025
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Job Description
Title: Sr. Content Writer ( HR Domain)
Location: Remote/ Hybrid
Experience 46 Years
Key Responsibilities:
1. Content Strategy Development:
- Create and execute a complete content strategy aligned with lead generation and brand awareness goals.
- Research industry trends competitor content and audience needs to drive relevant and engaging content.
2. Content Creation:
- Write and develop highquality content including blog posts case studies white papers eBooks infographics web content video scripts and email campaigns.
- Produce engaging and informative content that positions RChilli as a thought leader in the HR tech and recruitment space.
- Develop content to support product launches marketing campaigns and sales enablement.
3. Lead Generation and Content Marketing:
- Create content optimized for SEO to drive organic traffic and generate qualified leads.
- Collaborate with the SEO team to ensure content is aligned with target keywords and search intent.
- Design and implement content distribution plans across relevant channels (website social media email LinkedIn etc.).
4. Case Studies and White Papers:
- Research and create detailed case studies highlighting client success stories and RChillis impact.
- Write technical and businessfocused white papers that demonstrate product value and address industry pain points.
5. Email and Campaign Content:
- Develop compelling email sequences drip campaigns and newsletters to nurture leads and drive conversions.
- Collaborate with the marketing team to create campaignspecific landing pages and content.
6. Visual Content Collaboration:
- Work with the design team to develop infographics video scripts and other visual content that complements written content.
7. Thought Leadership and Branding:
- Contribute to establishing RChillis brand voice and thought leadership in the industry.
- Regularly publish content on LinkedIn and other platforms to enhance brand credibility.
8. Content Performance Analysis:
- Monitor and analyze content performance metrics to refine and improve content strategies.
- Leverage data insights to create highperforming content that resonates with target audiences.
Requirements:
- Minimum 46 years of experience in content writing preferably in the SaaS industry.
- Proven track record of developing and executing successful content marketing strategies.
- Exceptional writing editing and proofreading skills with a keen eye for detail.
- Strong understanding of SEO keyword research and content optimization.
- Experience in creating longform and shortform content.
- Ability to work independently and collaboratively in a fastpaced environment.
- Excellent research skills and the ability to translate complex concepts into engaging content.
- Familiarity with content management systems (HubSpot etc.) and marketing automation tools.
Education and Qualifications:
- Bachelors degree in English Journalism Communications Marketing or a related field.
- Masters degree in Mass Communication Journalism or MBA in Marketing is highly preferred.
- Additional content marketing digital marketing or SEO certifications will be an advantage.
Employment Type
Full Time
Company Industry
Key Skills
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