Marketplace Marketing Associate
Marketplace Marketing Associate
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$ $ 60000 - 70000
1 Vacancy
Job Description
WHO WE ARE
MICROJIG is on a mission to redefine the woodworking industry by creating innovative safety solutions that protect hands passions and livelihoods. Every 9 minutes someone experiences a table saw injury and we re here to change that. With over 20 years of innovation 2 million products sold in 37 countries and more than 20000 5star reviews MICROJIG is a trusted name among makers DIY enthusiasts and woodworking professionals. We are committed to delivering groundbreaking products that combine safety and productivity inspiring confidence in every cut.
WHO YOU ARE
WHAT YOU WILL DO
As the Marketplace Marketing Associate you will play a pivotal role in driving MICROJIG s growth on global platforms especially Amazon. You will lead marketing strategy execution ensuring brand consistency across platforms optimizing Amazon stores and enhancing customer journeys through datadriven campaigns. You will collaborate with creative teams address vendor issues and expand into new marketplaces while driving continuous improvement and meeting performance metrics.
HOW YOU WILL DO IT
- Oversee the creation and implementation of approved marketing strategies
- Ensure company brand values are articulated and promoted appropriately across all mediums. E.g. Upload Videos Copy Documents to detail pages
- Manage the Amazon Stores and Continue to Optimize
- Ensure Leading Detail Page Quality and Storytelling e.g. A Infographic Images
- Review product reviews and seller feedback and respond and track product experience improvements and escalate to management check with 3P sellers if able to contact customers or issue refunds
- Ensure customer avatars and customer value journey foundation pieces are complete implemented and monitored using DM metrics. E.g. Run market basket analysis to spot bundle opportunities trends and improve the customer journey
- Create plan and implement marketing campaigns and funnels. E.g. Primeonly Run Coupons Best Deals Lightening Deals Promotions with build brandvalue first approach
- Ensure all digital technology and platforms have the relevant tracking and analytics tools applied and operating. E.g. Ensure Compliance on platforms
- Ensure detail pages titles stores A content websites and other funnel pages are optimized for SEO.
- Keep Catalog up to date pricing correct full listing opportunities across channels
- Review campaigns/funnels using quantitative and qualitative metrics and identify opportunities for improvement through optimization techniques. e.g. A/B Split testing and Manage A/B Content Experiments
- Oversee the maintenance and operation of the email marketing systems including broadcast and automated emails. E.g. Weekly Manage Your Customer Engagement Emails that are targeted relevant and present the proper market basket suggestions
- Provide email segmentation and list analysis
- Oversee PPC and traffic management including ad strategy creation placement and results. E.g. Work with Quartile on Ad Optimization and ROAS Performance and Negative Keyword Adjustments
- Oversee the Content and Social strategy this includes blogs vlogs social posts to identified channels. Monitor engagement reach and results using metrics. E.g. Amazon Posts and Amazon Live
- Communicate coordinate and orchestrate graphic designers videographers and copywriters to ensure the best shopping experience is implemented onbrand and driving sales
- Maintain and oversee the Business Reports scorecard for the business.
- Maintain a clean and safe workspace and abide by workplace health and safety policies and procedures
- Continuous improvement habits and mindset to Study LEARN Section and Implement Best Practices and share insights with crossfunctional teams
- Stay up to date and find new tricks tips strategies for optimizing the amazon brand shopping experience and growth (beta engage customers campaigns)
- Work with Vendor Merchant Vendor Support Seller Support to Resolve Issues Swiftly reduce chargebacks waive chargebacks refunds and address inventory/fulfillment issues.
- Create maintain and continuously improve marketing checklists and seller checklists and SOP documentation
- Other tasks as directed e.g. Update Case Packs for Purchase Orders
- Your skills may take you beyond the realm of Amazon and make strategic advances in other marketplaces like Shopify Temu Walmart Retail Partners sites as requested
QUALIFICATIONS
- A degree in marketing communications business or a related field (certifications in digital marketing or platforms like Google and Facebook are a plus)
- 3 5 years of experience in a similar role
- Advanced skills and understanding of Amazon Seller Central and Amazon Vendor Central
- Intermediate to advanced skills in Google Analytics at a minimum ideally the Google Unified advertising and Analytics Platform
- Advanced skills and understanding of Amazon s Advertising Platform PPC and DSP
- Advanced skills and understanding of social channels LinkedIn Facebook Twitter YouTube TikTok Amazon Posts Amazon Live
- Exceptional verbal and written communication skills with a flair for creative problemsolving
- Intermediate to advanced in Google Suite (Google Docs Google Sheets Gmail)
- Intermediate to advanced Microsoft Office skills (Word Excel PowerPoint and Outlook)
- Intermediate to advanced asynchronous communication skills via project management software like Asana
- Understanding and ability to work with marketing software such as Salesforce CRMs Webflow page builders automation tools and Mailchimp
PERFORMANCE GOALS
- Increase new customer acquisition and retention rates
- Enhance marketplace visibility and brand reach
- Exceed key performance indicators aligned with business objectives
Join MICROJIG where innovation meets purpose and help us build a safer more creative future for woodworkers worldwide. Are you ready to make your mark Apply today!
Requirements
QUALIFICATIONS
- A degree in marketing communications business or a related field (certifications in digital marketing or platforms like Google and Facebook are a plus)
- 3 5 years of experience in a similar role
- Advanced skills and understanding of Amazon Seller Central and Amazon Vendor Central
- Intermediate to advanced skills in Google Analytics at a minimum ideally the Google Unified advertising and Analytics Platform
- Advanced skills and understanding of Amazon s Advertising Platform PPC and DSP
- Advanced skills and understanding of social channels LinkedIn Facebook Twitter YouTube TikTok Amazon Posts Amazon Live
- Exceptional verbal and written communication skills with a flair for creative problemsolving
- Intermediate to advanced in Google Suite (Google Docs Google Sheets Gmail)
- Intermediate to advanced Microsoft Office skills (Word Excel PowerPoint and Outlook)
- Intermediate to advanced asynchronous communication skills via project management software like Asana
- Understanding and ability to work with marketing software such as Salesforce CRMs Webflow page builders automation tools and Mailchimp
QUALIFICATIONS A degree in marketing, communications, business, or a related field (certifications in digital marketing or platforms like Google and Facebook are a plus) 3 5 years of experience in a similar role Exceptional verbal and written communication skills, with a flair for creative problem-solving Advanced skills and understanding of Amazon Seller Central and Amazon Vendor Central Intermediate to advanced in Google Suite (Google Docs, Google Sheets, Gmail) Intermediate to advanced Microsoft Office skills (Word, Excel, PowerPoint and Outlook) Intermediate to advanced skills in Google Analytics at a minimum ideally the Google Unified advertising and Analytics Platform Intermediate to advanced asynchronous communication skills via project management software like Asana Understanding and ability to work with marketing software such as Salesforce CRMs, Webflow page builders, automation tools and Mailchimp Advanced skills and understanding of social channels LinkedIn, Facebook, Twitter, YouTube, TikTok, Amazon Posts, Amazon Live Advanced skills and understanding of Amazon s Advertising Platform PPC and DSP
Education
QUALIFICATIONS A degree in marketing, communications, business, or a related field (certifications in digital marketing or platforms like Google and Facebook are a plus) 3 5 years of experience in a similar role Exceptional verbal and written communication skills, with a flair for creative problem-solving Advanced skills and understanding of Amazon Seller Central and Amazon Vendor Central Intermediate to advanced in Google Suite (Google Docs, Google Sheets, Gmail) Intermediate to adva
Employment Type
Full Time
