AU Digital Marketing Coordinator ZR681JOB

Job Overview

• Develop and execute daily weekly and monthly email campaigns targeting prospective and current learners.
  
• Create engaging content for promotional offers course updates newsletters and learner success stories.
  
• Analyze email performance metrics (open rates clickthrough rates conversions) and optimize campaigns for improved results.
  
• Manage and grow the company s social media presence across platforms (Facebook Instagram LinkedIn TikTok etc.).
  
• Plan and schedule daily posts to align with marketing goals and trending topics.
  
• Engage with followers respond to inquiries and foster an online community.
  
• Write highquality blogs on education trends career pathways learner success stories and industry insights.
  
• Optimize content for SEO to drive organic traffic and improve visibility.
  
• Collaborate with subject matter experts to create tailored content for various audience segments.
  
• Develop and maintain a content calendar for consistent posting and engagement across digital channels.
  
• Promote student experiences through videos testimonials and behindthescenes content.
  
• Plan and execute paid advertising campaigns to enhance reach and increase enrollments.
  
• Work closely with the learner support team to showcase student success stories and support services.
  
• Organize and promote events webinars and orientation sessions that enrich the learners journey.
  
• Develop strategies for gathering and showcasing learner reviews and testimonials to build credibility and trust.
  
• Initiate and manage alumni networks exclusive membership programs and content cocreation with learners.
  
• Design visually compelling marketing materials using tools like Adobe Creative Suite or Canva.
  
• Produce brochures flyers banners and other collateral that align with brand guidelines.
  
• Regularly update course brochures fee schedules and related materials to reflect current offerings.
  
• Collaborate with internal teams to create tailored materials for campaigns and specific audiences.
  
• Manage print and digital distribution of marketing collateral.
  
• Work closely with internal stakeholders to ensure marketing plans align with strategic objectives.
  
• Gather and report marketing analytics to evaluate campaign effectiveness and provide actionable insights.
  
• Assist with sales administration and support the team in the execution of marketing initiatives.
  

Requirements

• Bachelor s degree in Marketing Communications or a related field.
  
• 5 years of experience in marketing preferably in the education or training sector.
  
• Australian Certified.
  
• Proven experience in managing email marketing campaigns and utilizing email platforms.
  
• Strong knowledge of social media management tools and strategies.
  
• Excellent communication and writing skills with an ability to create compelling content.
  
• Proficiency in SEO strategies and content optimization for web traffic growth.
  
• Design experience using desktop publishing tools such as Adobe InDesign Adobe Creative Suite or Canva.
  
• Strong project management skills and the ability to work across multiple teams and deadlines.
  
• Experience in paid social media advertising and paid search campaigns (Google Ads Facebook Ads etc.).
  
• Familiarity with marketing automation platforms.
  
• Knowledge of higher education marketing strategies.
  
• Ability to adapt quickly to changing trends and technology in digital marketing.
  

Benefits

• Permanent Workfromhome setup
  
• Companyprovided equipment
  
• Secondary WiFi Modem
  
• 21 Leave Credits
  
• 100% conversion of UNUSED leave credits
  
• HMO on Day 1
  
• 13th Month Pay
  
• Grab Voucher every month
  
• Birthday Gift
  
• Loyalty Gift
  
• Christmas Gift
  
• WorkLife Balance
  
• Active employee engagements physically such as Christmas Party & Team Building and virtual events such as townhall with prizes.