Digital Marketing Specialist

Requirements

Digital Marketing Specialist

Key Responsibilities

• Develop and execute SEO strategies to improve organic search rankings.
  
• Optimize onpage content (keywords meta tags internal linking) and maintain site health (page speed mobile responsiveness).
  
• Monitor analytics and user behavior to recommend site improvements.
  
• Write and edit engaging blog posts landing pages and promotional materials.
  
• Develop compelling copy that aligns with our brand voice and speaks to a techsavvy audience (think WiFi 5G etc.).
  
• Collaborate with design and product teams to ensure cohesive messaging and visuals.
  
• Plan and schedule social media posts across LinkedIn Facebook Twitter and more.
  
• Stay up to date on industry news (telecom and wireless) and share relevant content that resonates with our followers.
  
• Track social metrics and adjust strategies to boost engagement and growth.
  
• Create email campaigns from ideation and copywriting to segmentation and deployment.
  
• Use marketing automation tools to nurture leads and track conversions.
  
• Analyze performance data and optimize for deliverability open rates and clickthrough rates.
  
• Work closely with sales product and customer support teams to align content strategies with business goals.
  
• Pitch fresh ideas for campaigns that integrate with overall marketing efforts.
  
• Maintain ongoing communication with stakeholders on project timelines and results.
  

Requirements

• 3 years of experience in digital marketing SEO and content creation.
  
• Solid understanding of SEO best practices and experience with tools like Google Analytics SEMrush or Ahrefs.
  
• Proven experience crafting engaging techrelated content wireless networking or telecom knowledge is a plus.
  
• Familiarity with social media management platforms (e.g. Hootsuite Buffer) and basic design tools (e.g. Canva Adobe Creative Suite).
  
• Experience using marketing automation and CRM systems for email campaigns and lead nurturing.
  
• Strong communication and organizational skills comfortable working with multiple teams and tight deadlines.
  
• A curious mindset for new technology trends
  

Preferred Skills

• Experience with HTML/CSS or basic website editing.
  
• Understanding of A/B testing methodologies for email landing pages and social content.
  
• Proficiency in video or visual content creation (shortform videos infographics) is a bonus.
  

Ideal Candidate

• You light up when talking about WiFi SIM Cards and new technology solutions.
  
• You see numbers as your secret weapon and use them to finetune website content social campaigns and email strategies.
  
• You take complex topics and turn them into compelling stories that even nontechies can appreciate.
  
• Collaboration energizes you. You thrive on sharing ideas offering constructive feedback and helping others grow.
  
• You don t wait for permission to innovate. When you spot an opportunity to optimize a site page or tweak an email campaign you jump right in.
  
• You re unafraid of change and you pivot quickly when new data or priorities emerge.
  

Benefits

Your Employment Perks

• Family comes first with RCN! We pride ourselves on our family oriented environment!
  
• The rare opportunity to change and disrupt an industry by helping us show our partners and customers why they can Expect More from a technology provider!
  
• Health Benefits:
  
• Health insurance (70% employer paid) (PPO or High Deductible option)
  
• Vision insurance (100% employer paid)
  
• Dental insurance (50% employer paid)
  
• Company paid life insurance
  
• Optional short term disability
  
• Optional accident coverage
  
• Optional cancer coverage
  
• Optional critical care coverage
• Unlimited Paid Time Off
  
• Flex Days (Work from Home)
  
• Paid holidays
• Generous paternal and maternal paid leave
• A company culture of promotions from within and an atmosphere allowing for varied and rapid career development.
  
• A friendly and casual work environment with a relaxed smartcasual dress code
  
• Monday through Friday business hours WorkLife Integration!
  
• Companysponsored lunches and monthly teambuilding activities
  
• Free coffee bar and snacks
  
• Brand new purposebuilt 21stcentury office in a 20thcentury historic building in downtown Knoxville
  
• Exposure to emerging technology and products
  
• Handson inperson and selfguided continuing education opportunities to employees seeking to grow and learn
  
• Access to awardwinning online courses to enhance abilities and develop new skills to apply to a successful career in creative management and digital disciplines