Description
Sr. Associate Dasher Retention Marketing (Contractor) About the Team The Dasher Retention Marketing teams mission is to make Dashing the best way to earn in the gig space while improving quality for Merchants and Consumers across the platform. Our projects focus on improving the Dasher experience through education incentives and affordable access to gear that enable Dashers to maximize their earnings. The team is composed of people from different professional backgrounds collaborating to test and scale marketing operational and product solutions to these challenges. About the Role In this role you will own communications and programs to improve Dasher (Driver) quality and supply for growing adoption and usage of DoorDash Crimson our financial product designed just for Dashers. You will manage the Dasher lifecycle using email SMS push notifications and inapp messaging. You will support experiments that leverage these communications channels. You will work on a highly crossfunctional and collaborative team of marketers operators and product experts. Youre excited about this opportunity because you will Develop test and implement CRM strategies to improve DoorDash Crimson adoption usage and retention. Create CRM automations and execute on an A/B testing roadmap (layout format frequency cadence creative copy etc.) to continuously improve email performance Manage endtoend development and execution of email SMS push and inapp campaigns. Includes managing an asset tracker driving the creative review process collaborating with designers and copywriters coordinating legal and partner reviews identifying target audience segments sizing and tracking experiments procuring and implementing translations and capturing feedback from multiple stakeholders Set up and monitor complex journeys triggers and automations partnering with engineering to ensure dynamic events and data are properly routed to our CRM platform Collaborate with Logistics Growth Analytics Legal Product and Product Marketing teams to craft programs that will improve the Dasher experience Analyze campaign results develop benchmarks and create and share regular performance reports Were excited about you because you have 3 years of experience in marketing or growth overall; 2 years of experience in lifecycle email CRM or retention marketing Experience with CRM technology including ESPs segmentation tools and complex data structures and systems; Experience with Braze is a plus Strong analytical skills; able to create and analyze datadriven marketing campaigns end to end A record of driving business results via crosschannel marketing campaigns Strong stakeholder management and interpersonal skills Familiarity with data visualization platforms such as Tableau Looker Sigma etc. Extremely organized dependable selfmotivated & ability to multitask An ability to excel in fastpaced complex workstreams Bachelors degree or equivalent experience
Marketing Manager-III ID 11802
