Business Product Manager Brands Advertising Solutions
Business Product Manager Brands Advertising Solutions
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Job Description
About the role:
As a part of the Allegro Advertising Team you will develop and implement advertising and retail media solutions for brands (mainly display and video). You will be working closely with technology strategy and sales teams to ensure a thorough design process is executed and products are delivered as planned.
We are looking for a product manager with strong experience in designing & building ad or martech systems. The perfect candidate has a perfect overview on the digital advertising market works directly with brands advertisers monitors future trends and will be able to identify opportunities to leverage the full potential of Allegro marketplace.
What does this role involve:
Strategic planning and execution:
Develop and execute strategies for display advertising campaigns including existing and new onsite and offsite inventory with a mobilefirst mindset
Analyzing and verifying the effectiveness and business performance of existing & future ad solutions
Lead brand products commercialization: value proposition pricing insights and best practices codification
Preparing competition research & benchmarking (including market sizing advertising landscapes for brands)
Presenting strategic plans together with work progress to the Allegro Executive Team members & Advertising Management
Cooperation with 3rd parties:
CrossDepartment Collaboration: Work closely with other departments like Marketing Findability UX Campaign/ Own Media Consumer and Commerce to ensure brand and display strategies are integrated and support overall Allegro objectives beyond monetization (discovery personalization inspiration trust)
Collaboration with external partners (i.e. Mercado Ads iab Gemius Google Meta AdForm WP RASP)
Business product partnership with Technology Teams (through tech PMs): partnering in design & delivery of brand advertising
What we offer:
A hybrid work model 3 days in office. Welllocated offices (with fully equipped kitchens and bicycle parking facilities) and excellent working tools (heightadjustable desks interactive conference rooms)
A wide selection of fringe benefits in a cafeteria plan you choose what you like (e.g. medical sports or lunch packages insurance purchase vouchers)
English classes that we pay for related to the specific nature of your job
Work in a team you can always count on we have on board topclass specialists and experts in their areas of expertise
Team tourism training budget and an internal educational platform MindUp (with training courses on work organization means of communication motivation to work and various technologies and substantive issues)
If you want to learn more check it out for yourself
This is the right job for you if:
You have proven experience in advertising product management or development role (min. 5 years)
You have experience in building value proposition & media offering for the brands
You work directly with the brands of different segments & sizes ability to define their needs knowledge about their internal organization including marketing/trade budgets organization
You demonstrate track record of driving revenue from the martech solutions (owned or 3rd party)
You have proven experience in regulatory and compliance implementation and/or governance e.g. working with legal documents legal and compliance teams terms & conditions preparation or maintenance
You have indepth knowledge of digital advertising strategies ecommerce technologies
You have an excellent communication and negotiation skills (fluent English required)
You have an analytical mindset with proficiency in data analysis and KPI tracking
You are strategic thinking and problemsolving abilities
You have experience in crossfunctional teams to align personal goals with overall business goals
You have experience in building regional or international tech/sales solutions will be a plus
Want to get to know us better Listen Allegro Podcast
Send in your CV and see why it is #dobrzetuby (#goodtobehere)
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
