Business Director

JOB OVERVIEW

He/She will manage a mix of inbound and outbound marketing working with CRM systems and analytics to target potential clients. You will also lead the agency s new business pitch process to secure new clients manage Csuite relationships and understand the marketing technology and media landscape.

He/She will lead the overall relationship from business growth sales strategy integrated acquisition planning and technology innovation to team management. As the fast pace of our client s business changes we look to our Business Director to be the strategic partner to help facilitate and guide this change which means you will be wellversed in the agency s products services and case studies to match both client and agency business objectives and promote the agency as the first point of contact for a potential client.

• Lead various largescale new business projects from initial contact to client conversion.
  

• Translating agency objectives and targets into annual plans with the agency department leads; identifying particular sectors types of work and a plan for targeting this desired client list.
  

• Representing the agency as the first point of contact for prospective clients; understanding their needs and objectives and presenting this to the leadership team.
  

• Managing and completing detailed prospective Requests for Information (RFIs) and Requests for Proposals (RFP).
  

• Supporting the refinement and rollout of the agencys new business development process. Managing the new lead capture process qualifying and prioritising opportunities.
  

• Tracking the agency wins and losses and reviewing performance; conversion rate and costs.
  

• Collaborating with Head of Innovation and Data Scientist to use an innovative approach to data analytics to target (possibly existing) new clients with highly personalized solutions and messages improving response and conversion rates substantially and dramatically improving ROI.
  

• Analysing and managing the new business budgets and financial information to make informed commercial decisions.
  

• Engaging the agency with the annual plan to ensure their commitment and supporting teams as pitches arrive throughout the year.
  

• Leading and owned the business development plan and agreed levels of income generation.
  

• Developing and maintaining current knowledge of marketing technology and media landscape and competitive activity.
  

• Presenting the agency s USP and positioning the agency to maximum effect.
  

• Influencing prospective client engagement.
  

• Maybe required to shape manage and train in the new business process as the agency enters into a pitch situation.
  

• Establishing the fee for a pitch with the Finance Head possibly in partnership with the senior leadership team.
  

• Identifying event opportunities to target prospective clients possibly in conjunction with the agency marketing team.
  

• Ensuring that there is no conflict of interest in working with a potential client.
  

• Possibly partnering with the marketing team to create develop and manage client events webinars conferences etc.
  

• Involved in recruitment and selection decisions.
  

• Focused on the personal and professional development of their team.
  

• Work with HR to attract and retain top talent and build creative capabilities across the company
  

• Research competition investigate benchmarks and provide suggestions for improvement
  

Requirements

• BSc degree in business administration marketing
  

• MSc in Marketing business development or professional certification with a relevant body
  

• CIM Certification at the highest level.
  

• At least 810 years of previous experience in a similar agency and at least 2 years at a Business Director level.
  

• Experience working in an advertising agency is preferred
  

• Deep knowledge of performance marketing (Ads on Google Meta and Youtube).
  

• Confident in assessing a client brief to determine a match between the clients objectives and the agency s capability to deliver on the brief.
  

• Confident in knowing when to make an informed decision to say no to a client brief.
  

• Knowledgeable about the agency s competitors and their market position.
  

• Skilled at relationship management; identifying prospects responding to prospects and supporting the team to convert prospects into clients.
  

• Good strategic thinkers with the ability to undertake strategic planning.
  

• Strong influencing ability and gravitas for internal and external engagement. Skilled at establishing and building empathetic and commercial relationships.