Marketing Content Manager - B2C Mobile Apps

Super Killer Content Marketing Manager & Direct Response Copywriter for the Mobile Apps world

First things first if you are looking for a fully remote role with flexible hours unlimited time off and are based somewhere in European time zonesread on.

Are you living breathing and firespitting persuasion to the masses over the internet

If so do read on!

Look were looking for a copywriting and marketing pro at the highest levels.

Its not a boring Content Marketing Manager were after.

No vanilla here.

If you can take full ownership of Bluethrones content strategy from email campaigns and social media to inapp promotions and employer branding and CREATE RESULTS youre interesting for us.

CLARIFICATION: This is NOT a typical corporate marketing role the hell with that.

Its much much more.

About BlueThrone

Our Expertise: We specialise in turning extraordinary apps into market leaders with over 50 million downloads.

Our Mission: Elevate iOS and Android applications to new heights. Weve organically achieved an impressive $10M ARR in just 36 months showcasing sustainable growth and innovation.

Our Team: 70tech entrepreneurs and mobile marketing experts we excel in an environment that values agility growth flexibility creativity and measurable results.

At BlueThrone your career is more than a job. Itsa path to excellence within an innovative and highperforming culture.

Your mission

Youll become the center of our brand yes that important.
Youll be crafting emails and vid ideas that connect with app developers tech communities and our 10m app user base .
Its all about getting crazy creative visiting the minds and brains and feelings and pains of several customer personas and measuring yourself by RESULTS.

Results are:

Conversations
Engagement
eLove letters from our email list and our user base
Making Bluethrone the #1 brand in the app acquisition world

Its combining creative thinking real world direct response copywriting experience with datadriven decisionmaking to deliver highimpact content that elevates our brand and drives engagement actions and moolah across platforms.

If youre a killer direct response copywriter and capable of managing crossplatform marketing operations and ppl (video SEO and such) & want to grow and move the needle in the the tech world & responsible enough to do 100% remote & CAN SELF MANAGE...

who knows we might be an awesome fit.

What youll be doing

Move the needle Full ownership of content creation and management for BlueThrone including email marketing reports dashboards website and LinkedIn content.

Develop and manage email marketing for our b2c mobileapps (apps serve different personas)

Collaborate with SEO experts to optimize web performance.

Strategically research and create brand awareness across relevant media and communities and meaningful connections.

Write compelling newsletters (3x weekly) to engage indie app developers.

Create daily posts/week for BlueThrones LinkedIn page maintaining a strong brand voice.

Develop weekly email marketing campaigns for our big apps (3X).

Support the People Team in crafting Employer Branding content including weekly nurture campaigns and culturedriven materials.

What youll need to succeed

5 years HANDS ON experience in the Direct Response marketing/copywriting with a focus on email marketing content creation and management. You really have to be a powerful Direct Response copywriter cant stress this enough.

Proven expertise in copywriting and storytelling you must be able to sell things through your words.

Able to design simple stuff yourself like photos for emails screenshots etc.

Strategic thinker and tactical doer with an obsession for persuasion to the masses.

Strong organizational skills and the ability to manage multiple projects simultaneously and MANAGE YOURSELF.No micromanagement here. Youre 100% required to be at your top performance without having to be supervised daily or even weekly.

Fluent/Native English; fluency in additional languages (e.g. Spanish German) is a plus.

Experience in remote multicultural teams is highly valued. Remote 100% might sound like fun but it is only fun for some.

Soft Skills

Proactive ProblemSolving: Ability to independently identify and pursue new growth opportunities.

Communication: Strong verbal and visual skills to convey insights effectively.

DetailOriented: Precision in experiment design execution and analysis.

Systematic Thinking: A structured and logical approach to testing and decisionmaking.

Toughness and Resilience: Confidence to handle ambiguous or negative results and iterate rapidly.

SeriousBonus points

Youve converted millions of email readers into buyers in the consumer space either digital products ecommerce or da best consumer apps.

Youve studied direct response copywriting and marketing unofficially and built yourself from zero to hero somewhere in the internet. Our friends are ppl like Dean Jackson Russel Brunson Dan Kennedy and Alex Hormozi.

Youll love it here if:

• You prefer flexible hours unlimited time off and the ability to work anywhere.

• You are naturally curious and eager to make an impact for both users and the business.

• You enjoy wearing multiple hats we value experts but appreciate jacks of all trades.

• You thrive in a dramafree calm and systematic problemsolving environment.

• You love challenges and are always ready to roll up your sleeves.

• You believe in working smarter not harder prioritising productivity and quality over punching the clock.

• Above all you follow your passion and have fun while doing it.

The interview process

Portfolio Review: After successfully completing your application review youll receive an email requesting your portfolio. Please share examples such as email sequences social posts blogs or landing pages to help us better understand your expertise.

1.First Round: A 30minute chat with our Marketing Manager to explore cultural fit and your basic qualifications.

2.Second Round: A 1hour live challenge with the Marketing Manager and Head of People or Strategy & Analytics to assess your role fit and expertise.

3.Challenge: Complete a 35 day takehome task to showcase your strategic thinking and creativity (e.g. app promotion email nurture campaign email LinkedIn post).

4.Final Round: A 45minute discussion with our CGO and CoFounder to review your challenge and align on vision.

We aim to complete the process within 46 weeks. Lets make this journey swift and impactful!

Equal opportunities for everyone
We prioritise diversity and inclusion to represent our vibrant and diverse community. We are committed to fostering an environment where everyone can do their best work. We strongly encourage applicants of all backgrounds. We consider all candidates regardless of age ethnicity religion sexual orientation gender identity family or parental status national origin veteran status neurodiversity or disability.

Please let us know if you need reasonable adjustments at any point in the application or interview process.