Senior Marketing Manager B2B

We are looking for Regional B2B Senior Marketing Manager to join our team reporting to the Head of Marketing for South Asia and SubSaharan Africa region. This role involves full ownership of the regional digital marketing strategy driving partnerships accountlevel marketing and delivering measurable outcomes. Key responsibilities include planning and executing impactful marketing initiatives to meet partner needs enhance customer acquisition and retention and achieve valuedriven metrics. The role requires informed decisionmaking strategic prioritisation and collaboration across departments while fostering an inclusive and ethical culture. By aligning regional efforts with global best practices this position plays a vital role in market expansion. Plan and execute annual marketing activity on a designated portfolio and/or customer channel ensuring that agreed objectives and targets are met.

If youre a strategic thinker and can use data to evidence and rationalise your marketing plans whilst working to budget this role could be for you! 

What youll be doing:

• Design and execute targeted marketing campaigns and accountlevel initiatives to drive customer retention.
• Lead the strategic development of digital marketing activities to develop and deliver an impactful marketing strategy for scaling outreach
• Lead a team of Omnichannel Marketers to create targeted and engaging marketing campaigns to attract and acquire our target audience
• Manage the annual budget for B2B marketing spend. Track performance against this and analyse channel ROI to take corrective action where needed
• Use insight gained from data analysis of marketing campaigns to inform proposals decisions and recommendations for action or change to senior leadership
• Delivering and ensuring customer personalisation through consistent campaign management and development of appropriate messaging for key personas and data segments based on value propositions
• Build effective longterm and strategic relationships both internal (commercial editorial other departments) and external (e.g. funder partners authors societies organisations) and have the ability to effectively influence outcomes.
• Monitor market trends competitor activities customer needs and technological advancements and share key insights with the team.
• Organise and lead events & conference participation to ensure successful execution and enhanced engagement. Analyse metrics to evaluate effectiveness and drive continuous improvement.
• Accountable for managing own learning taking responsibility to identify and develop skills gaps.

Qualifications :

The ideal candidate will have:

• Possess skillset in digital marketing to demonstrate a solid understanding of online channels SEO SEM social media and analytics
• Showcase expertise in content marketing in creating engaging and impactful content across various platforms.
• Demonstrate proficiency in data analytics tools and possess the ability to interpret data to make informed marketing decisions.
• Stay abreast of AI and machine learning trends in marketing understanding how these technologies can enhance marketing strategies.
• Understanding of project management tools
• Flexible and adaptable resilient to change and with the ability to successfully influence and work in a matrixenvironment.

Skills and Behaviours Required

• Excellent marketing portfolio/channel partnership & communication management skills
• Flexible and adaptable with the ability to influence and work in a matrixed environment. 
• Commercial and customer focus
• Critical and analytical ability
• Understanding of statistical and financial information and high level of numeracy
• Delegates effectively

Role Purpose:

Marketing planning and execution for a designated portfolio and/or customer channel ensuring agreed value creation metrics are achieved and recommendations are made as well as providing guidance on your domain area.

Shared Commitments

Leads innovative solutions with clear goals integrating best practices and communicating the rationale to build trust. Makes informed decisions using diverse data sources manages performance with discipline and prioritises strategically. Enhances customer experiences by balancing needs with organisational objectives. Promotes ethical behaviour collaborates across departments and empowers team expertise fostering an inclusive culture.

Additional Information :

Location:  This role is based at our India New Delhi office. You must have the right to work and live in India. The successful candidate will be able to utilise our balanced working model. We ask that candidates live within a commutable distance to ensure that as a balanced worker they can make it to our office locations to collaborate as required.

Internal candidates will be eligible to continue their current working arrangements. 

Closing date for applications: Monday 30th January 2025

Taylor & Francis Group an Informa Business

We want all our candidates to shine in our recruitment process. Please let us know if there is anything we can do to ensure you are able to show us your best self. This could include having the application form in a different format more time for questions or anything else please ask us we are happy to be flexible! Please contact  

Being Yourself at Taylor & Francis

If youre excited about working with Taylor & Francis to foster human progress through knowledge we invite you to apply even if your existing skills and experience dont fit every item listed above. At Taylor & Francis we are at our best and most successful when colleagues can be themselves and contribute regardless of their identity or background. As a colleague you will have the opportunity to further innovate and develop in areas that you are passionate about. Our goal is to empower you with the resources incentives and flexibility you need to enjoy success at work and to live a healthy balanced life.

Taylor & Francis is proud to be an Equal Opportunity Employer. We believe in and value diversity of people and thought fostering a supportive and inclusive environment where all colleagues can learn and succeed as their true selves. Taylor & Francis recruits develops and retains colleagues without regard to any protected personal characteristics or other nonmeritbased factor.

We genuinely care about our colleagues promoting worklife balance wellbeing and flexible working. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities and to innovate and develop in areas which you are passionate about. To find out more about our business and the great career opportunities please go to our Careers Site: 

Or better yet check out our LinkedIn Life Page highlighting our accomplishments employees and company culture. Its also a good way of meeting our recruitment team who will be happy to advise you on your journey here at T&F.

To find out more about our business and the great career opportunities please go to our Careers Site: 

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