Business Analyst - Marketing Activation
Business Analyst - Marketing Activation
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Job Description
Role title: Business Analyst Marketing Activation
Type: Individual Contributor (Violet role band)
Reporting to: Lead Marketing Activation
Location: Hyderabad
Purpose: Analysing data to help our team make informed decisions about procuring marketing inputs at the right price maximising savings ensuring on time in full deliveries maintaining highest standards of quality and service levels. Along with procurement support needs to be provided to various functions of Field Transformation.
Objective: With help of analytics support in our pursuit of world class procurement by ensuring optimal lead time to SCM / adherence to Marketing Code and compliance norms / provide novel and innovative reminders at optimised cost to enable marketing promotion of GG India brands
Responsibilities:
- Prepare and share with all stakeholders performance dashboards on procurement lead times
- Deep dive analytics on Savings realised through the Saral process and indicate costsaving opportunities in the ongoing procurement
- Provide analytics to help optimize SLOB (Slow Moving and Obsolete) Inventory of marketing materials
- Users/PMT Dashboard on Saral Lead Time and Inventory Concern Boards.
- OEM Uptake Analytics & users/ teams uptake maximization for realizing savings
- ECommerce Procurement Analytics support pricing index B2CB2B variance and service level metrics
- Evaluate vendors by creating an index on most frequent best pricing quality service levels adherence to delivery schedules etc and provide vendor selection recommendations.
- Maintain ASN Dashboard aligned to the despatch schedule and provide early warning to Marketing Activation Team & Buyers in case of atrisk deliveries.
- Basis historic service levels provide pin code wise transporter selection recommendation.
- Identify the adherence to SLAs by Transporters and facilitate course correction in pockets of inefficiencies if any.
- Provide analytics support for Marketing S&OPs and similar forums for other field transformation teams.
Qualifications :
Education & Experience: MBA with 46 years of experience in analyst roles in pharma industry and at least 2 years in procurement analyst role. Background in finance will be an added advantage.
Operating network: Internal: Cluster Marketing Activation Team members Marketing Operations Marketing team SCM Finance & other functions of Field Transformation External: Suppliers and eCommerce Platforms
Business Understanding: Understanding of the pharma business sales and marketing and supply chain processes; Clear understanding of marketing promo inputs and requirements
Technical skills: Good analytical skills and expertise in excel. Knowledge of Power BI & Python will be preferred.
Behavioural skills: Collaboration Performance orientation Influencing skills Service mindset Stakeholder management Openminded and inclusive Data based decision making and ability to provide insights to enable decision making.
Additional Information :
About the Department: Global Generics India
Global Generics India business journey began in 1986. In the last three decades we have grown as a trusted name in the healthcare industry and rank as one of the top 10 Pharma Companies in the Indian Pharma Market (IPM) as per IQVIA MAT (November 2022). Our commitment to Lead Ahead has helped us move ranks from 16th position to 10th position (IPM) in the last four years. We are a fastgrowing organization with doubledigit growth and significant market share in domestic markets. Currently we rank among the top 5 in oncology antiallergy and gastrointestinal diseases and the top 10 in a few other therapy areas. Our focus is on leveraging our digital capabilities collaborations innovations and inorganic opportunities to become the top 5 companies in the Indian Pharma Market.
Benefits Offered
At Dr. Reddys we actively help to catalyse your career growth and professional development through personalised learning programs.
The benefits you will enjoy at Dr. Reddys are on par with the best industry standards. They include among other things and other essential equipment joining & relocation support family support (Maternity & Paternity benefits) learning and development opportunities medical coverage for yourself and your family life coverage for yourself.
Our Work Culture
Ask any employee at Dr. Reddys why they come to work every day and theyll say because Good Health Cant Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations but as a means to help patients lead healthier lives and were always attuned to the new and the next to empower people to stay fit. And to do this we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system they can make magic.
For more details please visit our career website at !/.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
