Meta Ads Manager
Meta Ads Manager
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Job Description
Position: Meta Ads Growth Marketer (Full Funnel)
Ideal Candidate Profile:
Experience Required:
Facebook/Instagram Ads (Meta Ads Manager): Proven experience running and optimizing Facebook and Instagram ad campaigns. The candidate should have a strong understanding of ad targeting creative development bid strategies and campaign optimization to drive lead generation and conversions.
Go High Level (or similar funnelbuilding platforms): Experience building and optimizing landing pages lead generation funnels and automated followup sequences. Familiarity with Go High Level (or similar tools) is essential for funnel creation and management.
Lead Generation Expertise: A background in creating and executing lead generation campaigns with a focus on improving conversion rates at each funnel stage from ad click to lead capture.
Key Responsibilities:
Meta Ads Campaign Management:
Manage optimize and scale Facebook/Instagram (Meta Ads) campaigns to generate highquality leads and conversions.
Develop engaging ad creatives set up targeting parameters optimize bids and track key performance metrics (KPIs) for continuous improvement.
Provide feedback and actionable insights to the team for campaign optimization and enhanced performance.
Lead Generation Funnel Development:
Design implement and optimize lead generation funnels using Go High Level or similar platforms.
Focus on user experience and conversions at every stage of the funnel from initial ad interaction to lead capture and nurturing.
Regularly assess and test funnel elements to increase efficiency and ROI.
Landing Page Creation and Optimization:
Build or optimize highconverting landing pages that align with ad creatives and overall funnel strategy.
Use A/B testing and data analysis to improve landing page copy design and user flow for better conversion rates.
Crossfunctional Collaboration:
Work directly with the Project Manager to ensure alignment of Meta Ads strategies with overall business goals.
Collaborate with the project manager and team to report on ad and funnel performance discuss insights and optimize strategies accordingly.
Performance Reporting & Optimization:
Take ownership of Meta Ads campaign reporting tracking essential metrics such as costperlead (CPL) return on ad spend (ROAS) and conversion rates.
Use performance data to make informed decisions and optimize both ad campaigns and funnels for continuous growth.
Collaboration with Project Manager:
The Meta Ads Growth Marketer will report directly to the Project Manager who will oversee the broader strategy and ensure all campaigns are aligned with business objectives.
The Meta Ads Growth Marketer will focus on executing and optimizing the ad side of the strategy while the Project Manager will handle overall project coordination.
Tools/Platforms:
Meta Ads Manager: Proven expertise in running managing and optimizing ads on Facebook and Instagram.
Go High Level (or similar funnel platforms): Strong experience building funnels creating landing pages and automating followup sequences using Go High Level or comparable tools.
Goal/Outcome:
The goal is to consistently drive qualified leads through a welloptimized fullfunnel strategy with a focus on maximizing conversions and return on ad spend (ROAS). This includes managing effective Meta Ads campaigns and creating seamless lead generation funnels.
Key Expectations:
Lead Generation Focus: Develop execute and optimize highconverting lead generation campaigns through Meta Ads and Go High Level funnels.
Funnel Optimization: Continuously test tweak and improve all aspects of the funnel to increase conversion rates and overall efficiency.
Campaign Performance Reporting: Provide actionable insights based on campaign data with a focus on improving key metrics like CPL ROAS and overall funnel performance.
Strategic Execution: Collaborate with the Project Manager to ensure strategies are aligned with business objectives and are consistently driving growth.
Employment Type
Full Time
