Web Analytics Specialist
Web Analytics Specialist
Posted on :
11-01-2025
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1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
11-01-2025
Job Description
Title: Web Analytics Specialist
Location: Jersey City NJ (Hybrid)
Duration: 6 months
Implementation Partner: Infosys
End Client: To be disclosed
JD:
Knowledge and Experience:
Location: Jersey City NJ (Hybrid)
Duration: 6 months
Implementation Partner: Infosys
End Client: To be disclosed
JD:
Main Responsibilities:
Solution Delivery
Solution Delivery
- Implement & Manage Digital Tracking Deliver tracking capabilities through the entire suite of Verisk Core digital platforms to provide detailed measurement of performance data collection and insights to both internal and external stakeholders
- Tag Management Expert Act as the subject matter expert for all things tag management with a demonstrated ability to personally manage complex custom tagging setup across multiple ecommerce platforms while maintaining a high level of accuracy and fidelity in measurement
- Serve as Data Layer Owner in partnership with the internal development team own the roadmap testing and further customization of the companys proprietary data layer to deliver improved tracking capabilities across our client base
- Team Leadership lead the digital product owners on how to conceptualize and implement tracking capabilities that align with business strategy and goals mentor and grow their understanding and ensure the teams knowledge stays ahead of the latest in tracking and measurement capabilities
- Be a Trusted Client Partner Own relationships with our business clients to showcase the value of the companys tracking capabilities train users to access and derive insights from their custom reporting implement custom requests investigate and troubleshoot issues or inconsistencies and manage professional service engagements that help deliver our Clients performance goals
Change Management
- Create and maintain necessary documentation related to processes content and guidelines.
- Partner with other product owners and platform leads to ensure seamless integration into the Core platform.
- Manage expectations and feedback act as a bridge to stakeholders to ensure effective communication of product updates and milestones.
Knowledge and Experience:
Qualifications:
- 5 years of experience in a web analytics role with emphasis on the use of tagging across ecommerce/B2B platforms
- Advanced experience in delivering custom tagging/measurement in Google Tag Manager and Adobe Launch
- Advanced knowledge of Google Analytics and Adobe Analytics configuration settings and functional options with the ability to translate technical platformspecific knowledge to stakeholders
- Data governance knowledge and ability to create processes to accurately onboard clients to standard tracking configurations and effectively roll out changes and innovations to our entire client user base
- You speak fluent KPI and OKR: ability to clearly articulate datainformed insights & recommendations keeping customer and business impacts as a focus
- Sharp attention to detail and a drive for practical solutions that balance effort and result
- Emphasizes a proactive approach to problemsolving developing hypotheses to prove out and creating actionable insights to drive optimization
- Excellent interpersonal communication skills
- Prior experience in a digital agency and/or the insurance/financial/pharmaceutical/government preferred
- Experience with survey cookie consent and feedback platforms like Medallia Optimizely Tealium.
- Strong conceptual design skills that translate user and business needs into successful digital experiences
- Detailed knowledge of digital analytic platforms and research tools to drive decision making.
- Demonstrated experience in working successfully in large complex organizations balancing multiple assignments and deliverables simultaneously.
- Proven experience in cultivating organizational change and creating buyin for new initiatives
Employment Type
Full Time
Key Skills
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