SEO Manager - UK Market
SEO Manager - UK Market
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Job Description
We are excited to announce that we are looking for an experienced SEO Manager to join our team.
Were looking for an SEO expert to lead the strategy for our UK brands: Ladbrokes Coral Gala Foxy and Party. Youll help us expand our reach and optimize our digital presence across highly competitive industries driving visibility and engagement.
Reporting to the Head of SEO you will lead content creation and onpage optimization efforts ensuring highquality SEOoptimized content that resonates with target keywords and user intent.
You will also spearhead our backlink strategy fostering relationships with authoritative websites to improve domain authority and acquire highquality backlinks. Staying at the forefront of industry trends search engine algorithms and emerging SEO practices you will drive innovation and continuously improve our SEO performance.
What you will do
Strategy and Planning
- Develop and execute comprehensive SEO strategies encompassing onpage offpage and technical SEO to increase organic search visibility and drive website traffic.
- Conduct indepth keyword research and analysis to identify opportunities for content optimization and target relevant search queries.
- Collaborate with crossfunctional teams to align SEO strategies with overall marketing and business objectives.
- Develop and implement a robust backlink strategy including outreach link acquisition and relationship building with authoritative websites.
Marketing Effectiveness
- Lead content creation efforts for blogs and websites ensuring highquality SEOoptimized content that aligns with target keywords and user intent.
- Develop and implement onpage SEO strategies including meta tags headings internal linking and URL structure optimization.
- Optimize website content and architecture to improve crawlability indexation and user experience.
- Collaborate with content creators to provide SEO guidance and support
Innovation
- Stay updated on industry trends search engine algorithm changes and emerging SEO practices to drive innovation and maintain a competitive edge.
- Explore and implement new SEO techniques tools and technologies to optimize organic search performance and drive continuous improvement.
- Drive the test & learn roadmap ensure a successful learning process and a reporting structure.
People Management
- Lead and manage the SEO team providing guidance training and performance evaluations.
- Foster a collaborative and innovative team culture encouraging professional development and knowledge sharing.
Qualifications :
You must have the right to work in the UK/Gibraltar as we are unable to offer sponsorship now or in the future for this role.
Essentials:
- Proven people management experience we are looking for a leader someone who has experience not only managing performance but also motivating developing and mentoring a team.
- Inhouse experience working in complex / large enterprises
- Experience managing large sites
- Fluent in the analysis and presentation of data; complex data sets reduced to clear messages resulting in action from the various marketing teams.
- Experience in SEO marketing with a strong understanding of onpage offpage and technical SEO strategies.
- Experience in content creation and optimization for SEO with a focus on keyword research and onpage optimization techniques.
- Uptodate knowledge of industry trends search engine algorithm changes and emerging SEO practices.
- Indepth knowledge of SEO tools such as Google Analytics Google Search Console SEMrush Ahrefs.
- Strong stakeholder management skills: ability to build relationships to influence and guide amongst different levels of stakeholder seniority.
- Experience of managing complex multibrand budgets on a significant scale and demonstrating agility and flexibility in spend and target allocation.
- Highlevel proficiency in MS Excel PowerPoint and Word.
Additional Information :
At Entain we know that signing top players requires a great starting package and plenty of support to inspire peak performance. Join us and a competitive salary is just the beginning. Working for us in the UK you can expect to receive great benefits like:
- Generous group bonus scheme
- Hybrid working 2 days in the office
- Private medical insurance
- Pension scheme matched to 6%
- Ability to buy and sell holiday
- Free subscription to wellbeing app Unmind
- Additional Its Your Game day off to use at either Christmas or New Year
- Entain & Enhance days 2 paid days off to focus on your professional or personal development
- Share save scheme
- Paid subscription to LinkedIn Learning
And outside of this youll have the chance to turn recognition from leaders and colleagues into amazing prizes. Join a winning team of talented people and be a part of an inclusive and supporting community where everyone is celebrated for being themselves.
Should you need any adjustments or accommodations to the recruitment process at either application or interview please contact us.
At Entain we do whats right. Its one of our core values and thats why were taking the lead when it comes to creating a diverse equitable and inclusive future for our people and the wider global sports betting and gaming sector. However you identify our ambition is to ensure our people across the globe feel valued respected and their individuality celebrated.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
