Associate Director Brand Media

In this Strategic Leadership role you will be responsible for the development of the SAI Brand & Media Practice business at a country level operating as Brand Manager driving profitable revenue growth representing VOC and creating awareness of all your portfolio internally and externally. You will lead a Sales Product Experts team working closely with the global solution Practice leader and support Malaysia sales team (Business Partners BPs) in collaboration with multiple areas like Product Leadership Customer Success Sales Enablement Marketing etc. 

Core Responsibilities 

• Own overall Country Practice revenue and cost OP driving long term profitable growth. 
• Serve as senior leader on Local RFI/RFP engagements working across SA&I and NIQ for a unified response and representing the Practice and its tools.     
• Involve in proposal development and E2E sales process in partnership with SS Sales Enablement and Customer Success.  
• Own regional sales Practice communities including all regional leaders and local Practices to share BDPs White Space opportunity frameworks etc. with a regular cadence.  
• Build valuable routines across the team to keep high engagement levels and collaboration across teams.  
• Actively participate in global Practice sales communities. Explore alternative use cases that could be served with existing product capabilities to capture new revenue opportunities in existing clients or new verticals. 
• Partner with Global Practice team to give input for product development and prioritizations based on client feedback RFPs requirements competition analysis and market trends. Collaborate with Client Advisory Boards and Internal Advisory Board to capture needs and get early feedback on our mid / long term product roadmaps. 
• Collaborate with Product Leadership and sales transformation team on rate cards that reflect pricing strategy / positioning vs competition and enable internal profit targets. Evaluate potential partners that can help us drive incremental revenue complementing our offering or covering areas we are not investing in.    
• Clearly and convincingly articulate Practice offerings and unique value proposition matching them with relevant client business challenges/KPIs. Adapt Practice sales framework to each Region linked to use cases relevant to specific target buyer personas.  

Qualifications :

• Expert in CPG / new vertical Sales Brand tracking Marketing & Communication Effectiveness and Advertising 
• Bachelors Degree required; Masters preferred 
• Knowledg e in sales processes in CPG / new vertical companies customers modern and traditional market 
• Proven track record of successfully conducting complex competitive pitches 
• Strong analytical skills 
• Proven sales acumen

Additional Information :

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• EmployeeAssistanceProgram (EAP)

About NIQ

NIQ is the worlds leading consumer intelligence company delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023 NIQ combined with GfK bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insightsdelivered with advanced analytics through stateoftheart platformsNIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100 markets covering more than 90% of the worlds population.

For more information visit NIQ.com

Want to keep up with our latest updates

Follow us on: LinkedIn  Instagram  Twitter  Facebook

Our commitment to Diversity Equity and Inclusion

NIQ is committed to reflecting the diversity of the clients communities and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce measurement and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative ActionEmployer making decisions without regard to race color religion gender gender identity or expression sexual orientation national origin genetics disability status age marital status protected veteran status or any other protected class. Our global nondiscrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: