On Premise Marketing Specialist - Santiago
On Premise Marketing Specialist - Santiago
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Job Description
LIVING THE RED BULL ON PREMISE CULTURE
Assume and live the Red Bull OP culture. Art of Musketeering spirit at the base of all action.
Be an active ambassador for the Red Bull brand and product in front of the team and the On Premise Network.
Monitor image standards regarding the brand premium values of Red Bull.
CONSUMER MARKETING
Development of initiatives and the translation of national campaigns into the On Premise
Delivery of scalable and highly impactful initiatives which are all designed to win consumers build consumption habits and build the Red Bull brand.
Ideation creation and activation of consumer facing Red Bull events
Strong collaboration with marketing teams (brand culture sports Red Bull Media Network).
INDUSTRY MARKETING
Initiatives and concepts (from events to experiences incentives and others) that increase share of mind with industry stakeholders including venue (bar) staff decision makers owners and influencers all resulting into increased sales.
Develop performance driving concepts that will be engaging for the industry resulting in higher share of mind and overall sales in accounts and at events.
Ensure a strong and effective network with external agencies key influencers national decision makers event organizers and the local scene searching for new collaboration opportunities.
TRADE MARKETING DEVELOPMENT
Development and design of POS materials as well as creating the Perfect Store concept for the various OnPremise sales channels.
CONSUMPTION OCCASIONS STRATEGY DEVELOPMENT
Develop strategies for consumption occasions by researching habits to define where and how we are available.
Qualifications :
- 2 years experience working in marketing with sales experience preferred.
- Event management skills required.
- Experience in On Premise environment preferred.
- People leadership/management experience preferred.
- Ability to think and act like an entrepreneur.
- Selfmotivated and able to work independently in a high energy fastpaced fieldbased environment.
- Strategic and innovative. Have commercial awareness and acumen (understanding of sales and finance processes).
- High planning prioritisation and organisational ability.
- Strong analytical skills (analyse consumer sales and customer data).
- Excellent communication negotiation and active listening.
- Ability to work flexible hours (nights and weekends).
- Working knowledge of IOS and MS Office.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
