Field Marketing Manager - Santiago
Field Marketing Manager - Santiago
Posted on :
07-01-2025
Employer Active
1 Vacancy
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Job Description
Strategic Direction and Brand Priorities
- Adapt global and national Red Bull priorities to the local context to build a strong regional face of the brand.
- Deeply understand the local consumer to generate ideas and execute strategies that enhance brand image and product functionality.
- Share regional market insights (consumer competitors) with the national team for alignment and innovation.
- Collaborate with sales to ensure both mental and physical availability of the product in On Premise Off Premise and New Business environments.
Premium Appeal of Local Pride
- Develop and support local events and marketing opportunities aligned with Red Bulls values and the local consumer/media landscape.
- Focus on premium execution and detail in every consumer experience including events and marketing activities.
- Build sustainable relationships with key local influencers media outlets and communities.
- Integrate Red Bull athletes into plans and create 360 campaigns for amplified reach.
Marketing Innovation
- Stay updated on generational trends and consumer behaviors through active local networks and scenes.
- Create innovative regionally tailored ideas that reflect global and national priorities.
- Place digital and social media at the core of all field marketing activities.
Organizational Capabilities and Structure
- Source hire and train Field Marketing Specialists (FMSs) and ensure their alignment with brand values.
- Set objectives provide coaching and conduct regular performance evaluations for FMSs.
- Foster talent development within the team and ensure no regretted losses promoting internal growth opportunities.
Driving Efficiencies
- Maintain efficient logistical systems for warehousing and infrastructure to meet local needs.
- Develop and manage regional budgets identifying costsaving opportunities.
- Build mutually beneficial partnerships with other brands organizations and networks to add value.
- Outsource mediarelated activities and event logistics to specialized agencies for optimized outcomes.
Qualifications :
- Minimum 3 years experience of line management with expertise in hiring training administration and motivating teams.
- Ideally experience in working with commercial teams general sales or trade marketing.
- Proven background in negotiation and management of budgets.
- A connector who has excellent communication and networking skills who can open doors and excite people for an idea.
- Strong leadership planning and project management skills.
- A continual understanding of consumer trends and insights (digital trends University life moving patterns). Strong understanding of youth culture in sports and culture in the region.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
Department / Functional Area
Key Skills
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