Digitial Experience Manager

We are seeking a skilled and dynamic Digital Experience Manager to join our B2B organisation. This is a mid to seniorlevel role ideal for someone passionate about delivering exceptional digital experiences and driving measurable results across multiple channels. You will play a pivotal role in shaping and executing our digital strategies ensuring seamless customer journeys optimizing campaigns and enhancing the overall user experience.

As a team member you will bring expertise across paid and organic campaigns SEO web development UI/UX design and marketing automation. Strong analytical skills and a datadriven mindset are essential along with a deep understanding of customer journeys and experience optimization.

Key Responsibilities:

1. Digital Strategy and Campaign Management

• Execute integrated digital marketing strategies across paid and organic channels to meet business objectives.
• Manage and optimize paid media campaigns including PPC display retargeting and paid social.
• Drive SEO strategy (technical and content) improving rankings traffic and conversions for both paid and organic search.
• Monitor campaign performance analyse results and provide actionable insights to enhance ROI.

2. Website and User Experience (UI/UX)

• Oversee the development maintenance and optimization of the corporate website ensuring alignment with brand and business goals.
• Collaborate with internal teams or external developers to improve website performance load times and responsiveness.
• Enhance the UI/UX design to improve customer engagement and lead generation.

3. Customer Journey

• Map and optimize customer journeys across digital touchpoints ensuring a cohesive and engaging experience.
• Leverage marketing automation tools to create personalized campaigns and workflows.

4. Analytics and Insights

• Monitor analyse and report on key performance metrics across campaigns the website and customer engagement.
• Utilize tools like Google Analytics heatmaps and dashboards to understand user behaviour and identify optimization opportunities.
• Translate data insights into actionable strategies to enhance customer acquisition retention and satisfaction.

5. Collaboration and Stakeholder Engagement

• Work crossfunctionally with sales marketing and product teams to ensure alignment and consistency across digital channels.
• Liaise with external vendors agencies and as needed to deliver highquality results.

Qualifications :

Key Skills and Experience:

Essential Skills:

• Proven experience in managing B2B digital marketing campaigns across paid and organic channels.
• Strong knowledge of SEO (technical and onpage) and PPC best practices.
• Handson expertise in web development processes including CMS platforms (preferably Umbraco)
• Proficient in UI/UX design principles and tools (e.g. Figma Adobe XD).
• Expertise in marketing automation tools (preferably Marketo)
• Advanced analytics skills with experience using Google Analytics or equivalent tools.
• A datadriven approach to problemsolving and campaign optimization.

Preferred Experience:

• Knowledge of B2B buyer personas and behaviour.
• Experience with heatmapping tools (preferably Hotjar ) and A/B testing platforms
• Familiarity with CRM systems
• Basic HTML CSS and JavaScript understanding for troubleshooting and optimization.

Qualifications:

• Bachelors degree in Marketing Digital Media or a related field (or equivalent experience).
• Optional: Relevant certifications e.g. Google Ads SEO Marketo or UX certifications.

Key Attributes:

• Strategic thinker with an eye for detail and the ability to manage complex projects.
• Strong interpersonal and communication skills to collaborate effectively with stakeholders.
• Creative problem solver with a passion for innovation and continuous improvement.
• Selfmotivated and highly organized able to thrive in a parttime onsite role.

Additional Information :

We believe that different perspectives and backgrounds are what make a company flourish. All qualified applicants will receive equal consideration for employment regardless of race colour religion sex sexual orientation gender identity national origin economic status disability age or any other legally protected characteristics. We are proud to be an inclusive company with values grounded in equality and ethics where we celebrate support and embrace diversity.

At no time during the hiring process will Smiths Group nor any of our recruitment partners ever request payment to enable participation including but not limited to interviews or testing. Avoid fraudulent requests by applying jobs directly through our careers website (Careers Smiths Group plc)