IFS is seeking a highly capable selfdirected Partner Marketing Manager. In this role you will develop a deep comprehension of the IFS and IFS partner GTM strategy and work directly with partners and SIs (regional and global) to develop and deliver marketing programs that acquire new customers as well as retain and grow existing customers. You will be responsible for working with our global marketing team to design messaging and enable campaign strategies to help grow the IFS partner network along with helping the partner network generate pipeline. You will act as the primary partner marketing contact for the North America team participating in regular team calls inperson meetings and planning sessions. You will also act as the primary marketing contact and consultant the strategic partnership defining the regional strategy as well as building and executing annual joint marketing plans and programs. You will constantly monitor administer IFS utilization of Partner Market Development Funds (MDF) including being an expert resource on process guidelines and compliance for internal marketing teams and partners. The ideal candidate has experience in B2B enterprise technology marketing an entrepreneurial spirit and a successful track record in managing to partner marketing and building top of funnel pipeline.
Key Tasks:
- Develop and execute bestinclass marketing plans with key partners that effectively drive awareness and adoption of IFS partner solutions
- Work closely with partner directors to identify priorities and partner marketing initiatives
- Define regional joint marketing plans with strategic partners
- Develop detailed campaign project plans including campaign goals messaging call to action marketing distribution channels followup activities and success metrics
- Work closely with top IFS partners to build joint value proposition messaging and content
- Create innovative programs to scale efforts
- Proven success in managing complex and multifaceted measured marketing programs with the ability to drive projects through completion and metrics.
- Develop marketing roadmaps that link the dots across channels and deliver a unified and coherent message to target audiences
- Research and pilot new programs and ideas that will drive future success
- Build effective relationships with key stakeholders
Qualifications :
- Possess an expert comprehension of how to drive business and marketing with and through the partner ecosystem
- Knowledgeable in BtoB marketing management most specifically in the area of business software applications
- Background in leveraging various marketing tactics such as digital tradeshows business development teams email marketing thirdparty programs etc.
- Accomplished a range of skills from highlevel strategic thinking to creative and execution
- Proven experience in any of the following industries would be a plus (not required): Manufacturing Construction Energy Aerospace & Defense or Field Service Management
- Demonstrate ability to tie marketing programs to ROI metrics
- Strong team player motivated to work collaboratively across a variety of stakeholders
- Knowledge of industry tools including Marketo Outreach CRM LinkedIn PowerBI etc.
- Professionallevel presentation and written communication skills
- Recommended 7 years of experience in directing marketing and communications
- Demonstrates strong project management skills and is a proactive selfstarter
- Strong organizational and time management skills and ability to handle multiple projects and meet deadlines
- Able to simplify/synthesize complex data from a variety of sources and then communicate solutions in a simple fresh perspective that clearly outlines the roles and deliverables of marketing channels
- Possesses analytical mindset and innate curiosity valuing research insight metrics and datadriven decisionmaking
- Develops positive relationships across all levels of seniority crossfunctionally leveraging communications and project management skills to ensure consistency and alignment between all stakeholders internally and externally
- Maturity confidence and perspective to manage quick/unexpected transitions or conflicts to successful resolution
- Must be comfortable in a highperforming fastpaced environment can adapt quickly to support the development of content and decisionmaking in rapidly developing timesensitive situations
- Ability to travel as needed; limited travel required
Additional Information :
At IFS you will work in a growing global enterprise software company where informal hierarchies promote simplicity and trust with responsibility. We strive to deepen our expertise by taking on challenging and varying work assignments in a collaborative environment together with committed colleagues.
With professionalism and a strong customer focus in everything we do from R&D to Sales and Consultancy we are proud to serve worldclass customers all over the globe with our leading products.
If you want to change the status quo well help you make your moment. Join Team Purple. Join IFS.
What Were Offering
- Salary Range: $120000 to $140000 plus bonus potential
- Flexible paid time off including sick and holiday
- Medical dental & vision insurance
- 401K with Company contribution
- Flexible spending accounts
- Life insurance and disability benefits
- Tuition assistance
- Community involvement and volunteering events
M/F/Disabled/Vet VEVRAA Federal Contractor. We are a DrugFree Workplace. Interested candidates should apply at:
All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability or status as a protected veteran. VEVRAA Federal Contractor Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability or status as a protected veteran. VEVRAA Federal Contractor Equal Opportunity Employer
Remote Work :
No
Employment Type :
Fulltime