Marketing Growth Insights Analytics Senior Manager
Marketing Growth Insights Analytics Senior Manager
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Job Description
Your Career
The role will partner closely with the Marketing Growth Insights & Analytics leader and the EMEA & LATAM Marketing team to drive analytics make recommendations and create action plans for periodic reviews with marketing and Geo leaders. The role will document requirements and partner with data science market research market intelligence IT and vendors to deliver measurement models and platforms to inform strategy drive decisionmaking and optimize marketing efforts.
Your Impact
- Deliver endtoend B2B marketing measurement frameworks to determine marketing effectiveness contribution and spend efficiency
- Synthesize market intelligence market research and marketing analytics to inform planning and investment decisions
- Partner with crossfunctional teams to define quarterly and annual demand generation targets monitor achievement and deliver forecasts that will help teams coursecorrect
- Support the EMEA & LATAM Demand & Partner Organizations in the quarterly planning and review cycle collaborating with local and global leadership teams to ensure key milestones are achieved and plans are delivered on time and within budget tasks include
- Lead and drive the quarterly business review process by delivering data packs and critical KPI tracking in a timely manner to help build a performanceoriented story
- Deliver business insights presentations to help inform strategic planning decisions by region Provide information on the success of our marketing campaigns and recommendations for strategic direction based on your analysis to help drive impact
- Contribute to data and financial model analysis to help accurate forecasting
- Support the information gathering and report creation for use in regular meetings to review progress against KPIs including Clevel engagement and key flagship events
- Create and share regular updates on our key KPIs containing detailed reports such as omitted pipeline details that will help the teams coursecorrect
- Partner with the Data Science team to ensure the correct dashboards are in place and deliver the information needed for the local team to make educated decisions on strategy and impact
- Define and optimize targeted account selection and ABM practices to advise on accountbased marketing strategies and optimize execution of those strategies to deliver key outcomes
- Work with internal marketing data science / analytics teams as well as analytics platform vendors to define requirements for machine learning models that drive audience targeting orchestrate endtoend customer journeys and attribute outcomes
- Utilize buyer journey insights to lead inspire and enable marketing teams to embed marketing performance analysis into their periodic planning and daily execution
Qualifications :
Your Experience
- At least 12 years of experience with a Bachelors degree or 8 years experience with a Masters degree with a focus on analytics related to finance competitive strategy and/or market intelligence or equivalent military experience
- Experience working for a toptier technology/SaaS company in an agency or corporate marketing is strongly desired
- Strong analytical skills and datadriven thinking are a must
- Must have strong interpersonal and communications skills with the ability to translate insights to the business world and quantify the impact to ROI
- Proven ability to learn new technology quickly adapt to changing needs and possess strong analytical skills
- Knowledge of Tableau Salesforce Gsheet is preferred
Additional Information :
The Team
Our marketing team has an opportunity like in no other industry: high impact work and the chance to change the future of digital security globally. Your hands will be in industryleading content created in the face of rapidly growing threats: cyberattacks. Being in marketing at Palo Alto Networks means that you will be in the midst of the changes impacting our industry and helping our internal teams customers and partners address the everchanging threats we all face on a daytoday basis.
Our Commitment
Were problem solvers that take risks and challenge cybersecuritys status quo. Its simple: we cant accomplish our mission without diverse teams innovating together.
We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need please contact us at .
Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace and all qualified applicants will receive consideration for employment without regard to age ancestry color family or medical care leave gender identity or expression genetic information marital status medical condition national origin physical or mental disability political affiliation protected veteran status race religion sex (including pregnancy) sexual orientation or other legally protected characteristics.
All your information will be kept confidential according to EEO guidelines.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
