User insights analyst
User insights analyst
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
We are ParkBee!
A forwardthinking company dedicated to creating innovative solutions that significantly impact urban infrastructure. Our mission is to use technology to solve realworld problems while improving the quality of life in bustling cities.
You have the chance to be part of a team thats driving change and making a difference in the world.
Our solution provides consumers with a wide and dense network of offstreet parking spaces helping cities make better use of space and offering property owners an extra income using our smart and innovative platform.
Role overview
As our User InsightsAnalyst you will be at the heart of datadriven decisionmaking using your analytical expertise to drive commercial success and shape our digital strategy. You will uncover trends recommend strategies and collaborate with marketing product and engineering teams to optimize digital performance.
With a focus on innovation user experience and commercial outcomes you will play a key role in driving the business forward.
Responsibilities
- Contribute to shaping ParkBees digital strategy by identifying trends and opportunities in user behaviour market dynamics and competitive performance.
- Analyse and interpret data from diverse sources (including but not limited to web mobile apps social and ad campaigns) to uncover growth opportunities.
- Design and manage event tracking systems to monitor user behaviour across platforms.
- Conduct deepdive analyses of user behaviour conversion trends and multitouch attribution providing actionable insights to improve acquisition retention and revenue.
- Develop and lead experimentation frameworks including A/B and multivariate testing to identify opportunities for optimization and growth across digital platforms.
- Partner with crossfunctional teams to design execute and analyse experiments that enhance user experience improve conversion rates and drive engagement.
- Analyse multitouch user journeys and attribution models to improve acquisition strategies and identify opportunities for retention optimization.
- Develop intuitive dashboards and reports to track key performance indicators enabling datadriven decisions.
- Proven ability to collaborate with stakeholders across marketing product and engineering to align data insights with business goals and ensure seamless execution of strategies.
Required skills and qualifications
Qualifications
- Bachelors degree in Marketing Statistics Business or related field.
- 25 years of proven experience as an InsightAnalyst or in a similar role dealing with users.
- Proficiency in SQL and Python for data analysis and automation.
- Handson experience with Google Tag Manager including event tracking setup and management.
- Expertise in experimentation design implementation and analysis including A/B and multivariate testing.
- Strong focus on user experience with the ability to provide actionable insights that drive commercial performance.
- Highlevel knowledge of attribution modelling and analysing multitouch user journeys to optimize acquisition and retention strategies.
Skills
- Exceptional communication skills with the ability to present complex data clearly to diverse audiences.
- Familiarity with advanced data visualization tools
- Knowledge of SEO and SEM principles to contextualize performance metrics and user acquisition strategies.
Park with us!
Not only will you help the city parking but youll also rapidly move your career forward. We offer:
- Salary aligned with the market and your level ofexperience.
- Initial contract of 12 months as per Dutch standard.
- A team with colleagues from all over the world.
- 1500 annual personal development budget tailored to your growth plans.
- Pension scheme.
- 25 days holiday.
- Daily fresh lunch
- Work aboard policy (2 weeks)
- Easy commute with an NS business card mileage reimbursement and access to shared cars when needed
- A hybrid role in Amsterdam which we expect you for 3 days a week
- Support the application for the 30% ruling
Application process
We believe in a transparent and thorough interview process to ensure the best fit for you and our team. Heres what you can expect:
- Initial screening with the recruiter (online)
- Interview with the hiring manager (online)
- Technical Assessment (online)
- Chat with team members (inoffice meeting)
- Offer
Reserve your spot drive in later
Sounds good
We would love to hear from you! We dont require a long motivation letter; wed rather have a few pointers your LinkedIn and your resume.
Have some burning questions first Get in touch with Amanda via LinkedIn.
At ParkBee we are committed to fostering a diverse and inclusive environment where people of all backgrounds are welcomed and valued. We have zero tolerance for discrimination of any kind including but not limited to the basis of race colour religion culture nationality gender gender identity or expression pregnancy sexual orientation age disability or marital status. Our goal is to create a workplace that celebrates the unique experiences and perspectives of every individual.
Contact by job agencies and recruiters will not be appreciated. Each recruiter or headhunter who messages or approaches us agrees with a donation of 250 for Vluchtelingenwerk Nederland (). Of course they will be very happy with your donation!
Employment Type
Full Time
