B2B eCommerce Site Merchandising Manager

As the B2B eCommerce Site Merchandising Manager you will be pivotal in launching and the ongoing optimization of our Shopify website.  You will develop and execute the content strategy to create a seamless and engaging shopping experience that drives customer engagement and conversions. You will ensure a customerfirst site experience while aligning with overall site management and operational goals.

This fulltime position reports to the VP of Digital Experience and is expected to work in a hybrid model which currently includes Monday Tuesday and Wednesday inoffice.

What youll do:

• Develop and execute a site content strategy focused on enhancing the overall eCommerce experience for our B2B customers.  Manage the content that displays to customers on the homepage and landing pages across desktop and mobile web including owning the cross functional process of requesting content based on the site refresh calendar and uploading all content in the content management system
• Collaborate with VP Digital Experience and B2B Business Manager to build content strategy ensuring content is both engaging and aligned with customer expectations
• Monitor customer behavior and identify opportunities to improve the user journey enhancing overall site experience
• Communicate Creative briefs and partner with Creative team to ensure an engaging and brand enhancing shopping experience. Enhance customer journey with compelling descriptions highquality images and relevant keywords to improve visibility and engagement
• Develop and maintain a clear and intuitive product categorization and navigation structure
• Partner with SEO team to implement SEO best practices to increase organic search visibility and drive quality traffic
• Use analytics tools to track and analyze website performance leveraging insights to continuously refine the CX.  Make improvements to product sorts search functionality and merchandising tactics
• Provide supervision to a small team defining tasks aligned with common goals and fosters the professional development of team members through active discussion feedback coaching and mentorship 

What you bring to the table:

• Bachelors degree in Marketing Business or a related field
• 8 years of work experience with at least 5 years of experience in Shopify site management and content merchandising with a focus on digital experience
• B2B experience is highly preferred
• Proven expertise in developing and executing site content strategies on Shopify that drives business outcomes
• Strong analytical skills and experience using customer insights and performance data to inform continuous site optimization
• Proficiency in SEO principles and the ability to optimize site content
• Strong understanding of the 3 Cs (Customer Company Competitor) and 4 Ps (Product Price Place Promotion) of Marketing
• Demonstrate selfmotivation and take initiative to drive progress independently
• Thrive in ambiguity by making thoughtful decisions with incomplete information
• Excellent collaboration and communication skills with the ability to work crossfunctionally across levels of seniority to align content and customer experience goals
• Travel 12x per year for conferences and offsites as required

About Us: Balsam Brands is a global eCommerce retailer with roots in holiday and home dcor. We strive for excellence in everything we do and present a unique opportunity for those seeking to have a meaningful impact in a peoplefirst company that values relationship building authenticity and doing the right thing. We have steadily growing teams in Boise the Bay Area Dublin and the Philippines.

The companys mission is to create joy together. We empower our team and partners to love what they do provide products and experiences that inspire meaningful moments with family and friends and give back to our families and communities in impactful ways. When you join Balsam Brands youll find a culture of caring people doing challenging work and building a welcoming workplace.

• Check out our flagship brand Balsam Hill:
• Balsam Brands in Forbes:

• Balsam Brands on LinkedIn: 
• Glassdoor:

At Balsam Brands we strive to offer a competitive compensation and benefits package. For permanent fulltime team members our current package includes:

• Competitive compensation including a cashbased incentive plan; salary is reviewed yearly and may be adjusted as part of the normal compensation review process
• Comprehensive Medical Dental and Vision coverage with 100% of monthly premiums covered for team members and 85% employerpaid premiums for other coverage tiers that include dependents
• Up to $2000 annual funding toward HSA accounts
• Medical transit dependent care FSA
• Infertility coverage offered on all medical plans
• Generous parental leave program and flexible return options
• Companypaid life and AD&D insurance
• Companypaid short and longterm disability insurance
• 401(k) with dollarfordollar company match up to $4000 per calendar year
• Employee Assistance Program (EAP) and other mental health and wellness perks
• Paid holidays annual shutdown week PTO and volunteer timeoff (VTO) packages
• Paid 5week sabbatical leave after 10 years of employment
• Annual continuous learning benefit up to $1000 per person per fiscal year
• Up to $300 flexible reimbursement to support setup of new team members workfromhome environment
• Generous team member merchandise discount
• Valuable extras: identity theft protection subsidized parking monthly wellness pet insurance accident & critical illness insurance

The base pay range for this position is: $119000 to $149000. Where an individual falls within that range will vary based on several factors including geographic location and may vary depending on candidate qualifications and experience applicable skills and other jobrelated factors. We benchmark our pay ranges against current external data sources and regularly review compensation for our team members. Balsam Brands is committed to providing our team members with an internally fair externally competitive and fiscally prudent total compensation package administered in a simple and consistent manner.

At Balsam Brands we strive to build a diverse equitable and inclusive team to fulfill our purpose to create joy together. Balsam Brands is proud to be an equal opportunity employer. We encourage people from all backgrounds ages abilities and experiences to apply. We do not discriminate on the basis of race ethnicity religion national origin citizenship marital or family status disability sexual orientation gender identity or expression pregnancy or caregiver status veteran status or any other legally protected status. We will ensure that individuals with disabilities are provided reasonable accommodations to participate in the job application and interview process to perform essential job functions and to receive other benefits and privileges of employment.

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