Head - Meta Ads - Zkraft
Head - Meta Ads - Zkraft
Posted on :
08-01-2025
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1 Vacancy
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Job Description
What we want:
We are seeking a strategic and resultsdriven Head of Meta Ads to lead our advertising efforts on platforms such as LinkedIn TikTok and X (formerly Twitter). This leadership role requires a dynamic professional with expertise in managing performancefocused campaigns audience targeting and creative collaboration. The ideal candidate will have experience working with global brands and excel in both strategy and execution.
Who We are:
Vertoz (NSEI: VERTOZ) an AIpowered MadTech and CloudTech Platform offering Digital Advertising Marketing and Monetization (MadTech) & Digital Identity and Cloud Infrastructure (CloudTech) caters to Businesses Digital Marketers Advertising Agencies Digital Publishers Cloud Providers and Technology companies. For more details please visit our website here.
ZKraft:
Vertoz as a ZKraft is a 360 digital agency equipped with various tools and technologies to help businesses scale up their digital marketing efforts.
What you will do:
Strategic Campaign Development:
Design and implement innovative advertising strategies tailored to client goals focusing on performance marketing and brandbuilding objectives.
Customize campaigns to address the unique needs of Indian and US markets leveraging local market insights. Identify opportunities for growth across platforms introducing clients to emerging trends and capabilities.
Campaign Management & Optimization:
Manage endtoend campaign execution including audience segmentation creative strategy and budget allocation.
Utilize A/B testing data analysis and platform insights to optimize campaign performance and ROI.
Stay ahead of platform algorithm changes and update strategies accordingly to maintain competitive advantage.
Client Relationship Management:
Act as a trusted advisor to clients offering strategic recommendations aligned with their business objectives.
Provide clear and actionable performance reports highlighting key achievements and areas for improvement.
Market Intelligence & Innovation:
Monitor trends new advertising formats and innovations in social media marketing to integrate fresh ideas into campaigns.
Proactively explore beta features and platform advancements to test and scale innovative approaches.
Team Leadership:
Build mentor and lead a highperforming team of social media advertising specialists.
Foster a culture of creativity innovation and excellence within the team.
Conduct regular training sessions to keep the team updated on industry best practices and tools.
Requirements
8 years of experience in paid social media advertising with a focus on LinkedIn TikTok and X platforms.
Proven track record of managing highbudget campaigns with measurable success in both India and US markets.
Indepth knowledge of:
Audience segmentation and advanced targeting techniques.
Ad bidding strategies and optimization.
Analytics tools such as LinkedIn Campaign Manager TikTok Ads Manager and Twitter/X Ads Manager.
Ad bidding strategies and optimization.
Analytics tools such as LinkedIn Campaign Manager TikTok Ads Manager and Twitter/X Ads Manager.
Exceptional analytical skills to interpret data and generate actionable insights.
Strong leadership experience with a focus on team building and crossfunctional collaboration.
Excellent communication skills for client management and internal coordination.
8+ years of experience in paid social media advertising, with a focus on LinkedIn, TikTok, and X platforms. Proven track record of managing high-budget campaigns with measurable success in both India and US markets. In-depth knowledge of: Audience segmentation and advanced targeting techniques. Ad bidding strategies and optimization. Analytics tools such as LinkedIn Campaign Manager, TikTok Ads Manager, and Twitter/X Ads Manager. Exceptional analytical skills to interpret data and generate actionable insights. Strong leadership experience with a focus on team building and cross-functional collaboration. Excellent communication skills for client management and internal coordination.
Education
Any Graduate
Employment Type
Full Time
Key Skills
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