CRM Senior Manager

The CRM team at Wise is expanding to consolidate our efforts to develop our APAC communications. Were all about bringing value to our customers who deserve firstclass communications so they make the most of their Wise account that helps them save money and avoid the terrible exchange rates from traditional banks.

Whats the role

Were building money without borders for people and businesses and we need your help to make our APAC customer comms bestinclass.

So were looking for a Senior CRM Manager to join our growing CRM team and lead our APAC CRM strategy and implementation. The Sr. CRM Manager will own shape and deliver an effective communications strategy for Wises customers: from engaging and exciting product launches to testing and building our lifecycle communications. 

The role will be based in Singapore and will deliver bestinclass customer communications. The role will report into the London CRM team and follow the processes and practices agreed within the CRM team. 

CRM at Wise is about making sure we develop the best global and regional lifecycle communications as well as keeping up with demand from other sides of the business. 

Were problem solvers we work with our Product Marketing Tech Analytics UX Research and Product Marketing teams to define and execute the strategy for product and marketing customer comms across multiple channels (email push notifications inapp messages).

This role is ideal for candidates with midlevel experience who are passionate about driving product adoption and brand awareness. If you have Liquid and SQL experience and know how to use Braze this is an added bonus but its by no means required..

Your Mission:

• Lead and mentor a growing team of CRM professionals fostering a culture of innovation and excellence
• Manage internal technical and nontechnical stakeholder communication (Product Managers UX Researchers Designers Copywriters Engineers Analysts Product Marketing Managers etc.)
• Develop and manage our APAC CRM strategy including customer lifecycle management segmentation and engagement initiatives
• Utilise datadriven insights to segment our business customers effectively ensuring that each segment receives tailored and relevant communication and offerings
• Design and implement effective customer lifecycle management strategies to drive longterm engagement and loyalty through continuous optimisation
• Analyse campaign performance and use data and insights to identify and implement opportunities for increasing engagement and conversion rates at all stages of the customers lifecycle journey
• Manage the customer database health with a focus on retention and engagement: make sure all comms are in line with CRM best practices compliance requirements through appropriate channels and without errors
• Responsible for email calendar management deliverability and monthly reporting
• Implement the localisation process for Wises international campaigns
• Maintain and implement a clear A/B testing plan

Qualifications :

About You:

• Are a Singaporean Citizen/Permanent Resident of Singapore (Please note that we are currently unable to sponsor visas for this position)
• Midsenior level experience in a CRM role with strong focus on segmentation lifecycle management and stakeholder engagement 
• Experience with leading and growing a high growth CRM team
• Strong track record of successful crosschannel (email push inapp messages etc.) lifecycle comms
• Strong A/B Testing experience including the ability to create accurate control groups and success measurement metrices
• Endtoend planning development and execution of largescale engaging lifecycle campaigns
• Customerfirst attitude: can demonstrate ability to put yourself in customer shoes and have a deep understanding of customer segmentation
• Excellent verbal and written communication skills and strive to have a customerfirst mindset
• Comfortable working with different departments and senior stakeholders. You can build relationships and alignment but are not afraid to push ahead on your vision
• Selfstarter and impactdriven: you enjoy taking ownership of projects with limited oversight. You thrive more on autonomy than structure. Youre not afraid to take responsibility and ownership of your work. You come ready equipped with perseverance and a sizable sense of humour
• Technicallysavvy with a creative eye. Youre comfortable with technical matters but you also care about how your comms look and what message you send to your customers
• Quick learner and problem solver with a strong analytical mindset and eager to learn and develop with a passion for using data to improve campaign performance

Desirable Skillsets and Experience:

• Experience in a productdriven environment
• Competency in coding HTML CSS and Shopify Liquid. 
• Experience using SQL and other analytical tools (Looker GA MixPanel etc.) 
• Experience using Braze or similar crosschannel marketing platforms.
• Experience working in an international organisation.

Additional Information :

Key details:

Office: Singapore

Salary Range: SGDmonthly RSUs

Key benefits:

• Flexible working whether its working from home school plays or life admin we get that flexibility is essential and youre trusted to do the right thing and be responsible

• RSUs

• Paid annual holiday sick days parental leave and other leave opportunities

• 3 medays per year

• 6 weeks of paid sabbatical after 4 years at Wise on top of annual leave

• Private medical insurance

For everyone everywhere. Were people building money without borders  without judgement or prejudice too. We believe teams are strongest when they are diverse equitable and inclusive.

Were proud to have a truly international team and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what its like to work at Wise visit Wise.Jobs.

Keep up to date with life at Wise by following us on LinkedIn and Instagram.

Remote Work :

No

Employment Type :

Fulltime