Analytics Manager - Marketing Acquisition
Analytics Manager - Marketing Acquisition
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Job Description
We are looking for a highly skilled and experienced Analytics Manager to take over our Marketing Analytics Acquisition team and drive impactful insights across both paid and organic channels. In this role you will have the opportunity to make a significant impact on Wise growth while leading a talented team of two analysts.
Your mission
You will be at the forefront of our marketing analytics efforts across a wide range of channels including paid search social display audio and organic SEO. Your mission will be to enhance our customer acquisition strategy and optimise marketing spend. You will have the opportunity to lead and shape a team of two great analysts guiding them and ensuring the team is delivering impactful outcomes.
Heres how youll be contributing:
Guide and develop the analysts in the team shaping the strategic direction of marketing acquisition initiatives.
Collaborate with marketing leads to align team objectives and define OKRs.
Leverage your expertise to deliver actionable insights that maximise the effectiveness and efficiency of marketing acquisition efforts ensuring optimal return on investment.
Conduct statistical analyses (such as A/B tests) on paid and organic channels to identify growth opportunities.
Identify and present opportunities for optimisation to senior stakeholders focusing on audience targeting bidding strategies ad creative and other key campaign elements.
Conduct crosschannel analysis to assess the interaction between acquisition marketing channels and identify synergies or cannibalisation effects to influence their strategy.
Build data models and contribute to reporting and visualisations for both paid and organic acquisition marketing.
This role will give you the opportunity to:
Be part of our mission to make money without borders!
Play a key role in shaping a datadriven strategy for marketing acquisition and developing a team of analysts.
Collaborate with diverse teams such as marketing analytics data science finance and engineering.
Work with an extensive dataset of over 16 million customers.
Work with a modern data stack including dbt and Looker.
Qualifications :
Experience in marketing analytics with a strong understanding of both paid and organic channels.
Experience leading a small team of analysts.
Strong skills in managing projects and collaborating with stakeholders.
Familiarity with attribution marketing mix models and SEO tools like Google Analytics Google Search console among others.
Experience with digital marketing platforms such as Google Ads Facebook Ads and programmatic advertising and have a strong understanding of key performance indicators for paid acquisition campaigns.
Experience running A/B tests statistical analyses and optimising paid channels.
Familiarity with Mobile Measurement Partner (MMP) data.
Note that you dont need to have all of the above but they would be favourable.
Strong analytical and problemsolving skills.
Ability to tell a story with data and provide actionable insights.
Advanced SQL and Python/R skills and can work with complex data models.
Experience with data visualisation tools (Looker Superset etc.).
Additional Information :
For everyone everywhere. Were people building money without borders without judgement or prejudice too. We believe teams are strongest when they are diverse equitable and inclusive.
Were proud to have a truly international team and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected empowered to contribute towards our mission and able to progress in their careers.
If you want to find out more about what its like to work at Wise visit Wise.Jobs.
Keep up to date with life at Wise by following us on LinkedIn and Instagram.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
