Content Marketing Manager

Salary:

Work Life Balance:Hybrid travel to Northampton or London when required

Candidate Journey:Our goal is to reply to applications within 3 working days. Additionally we make sure to acknowledge evaluate and respond to all applications as a way of showing our appreciation for your time and effort in applying to us.

Interview Process:

1. Telephone interview with a member of Recruitment (30 mins)
2. General CV run through and intro to Hiring Manager (30 mins)
3. Competency based interview / task (1 hour)

About Us:

Petsure is agrowing pet insurance scaleup committed to making insurance accessible and straightforward for pet parents across the UK. Combining advanced technology with a customerfirst approach were transforming pet insurance providing transparent and valuable solutions to help pet owners care for their beloved animals with peace of mind.

The Role:

Are you passionate about pets and content creation As our Content Marketing Manager youll develop and execute a content strategy that engages educates and builds trust with our pet parent customers. Youll leverage AI tools to produce a wide range of content efficiently supported by insights from pet health experts to ensure accuracy. Collaborate with our CRM team on email campaigns work with thirdparty providers to deliver highquality content and oversee all customerfacing communications including website content.

Key Responsibilities:

• Content Strategy & Execution: Develop and implement a content marketing strategy that aligns with our brand addresses customer needs and reflects industry trends. Ensure content is both informative and engaging for pet owners positioning us as a trusted authority in pet insurance.
• AIDriven Content Creation: Utilise AI tools to produce engaging accurate content across various formats from blog posts to website copy. Collaborate with pet health specialists to verify content accuracy and customer relevance.
• CMS Management (WordPress): Manage edit and optimize website content through our CMS (WordPress) ensuring content is current SEOoptimised and aligned with the brand. Oversee content layout structure and user experience to drive engagement.
• Collaboration with CRM Team: Partner with the CRM team to support targeted email campaigns ensuring content is tailored to customer segments and drives engagement and retention.
• ThirdParty Content Management: Manage relationships with thirdparty providers to source or cocreate relevant factbased content. This includes sourcing material for our website blogs and customer education resources as well as any social media content aligned with our brand and marketing goals.
• Ownership of Customer Communications: Own all aspects of customer communication ensuring a consistent voice and message across website content customer support articles and other customer touchpoints.
• Performance Tracking & Optimisation: Define KPIs for content effectiveness track engagement metrics and use insights to refine content and enhance its impact. Use A/B testing to optimize AIgenerated outputs and refine messaging.

Key Skills & Experience:

• Content Marketing Expertise: Proven experience in content marketing ideally within a digitalfirst environment. Experience in insurance or the pet sector is a plus.
• Proficiency with AI Content Tools: Handson experience with AI content tools (e.g. ChatGPT Jasper) and familiarity with best practices for AIdriven content creation and optimisation.
• CMS Expertise (WordPress): Strong experience using WordPress including content management SEO optimization and layout customization. Familiarity with plugins basic HTML and CMS best practices.
• Project Management & Collaboration Skills: Strong organisational skills to manage workflows across internal teams and thirdparty providers coordinating multiple content streams effectively.
• CRM & Email Marketing Knowledge: Familiarity with CRM tools (e.g. HubSpot Salesforce) to help deliver targeted segmented email campaigns and nurturing strategies.
• DataDriven Mindset: Comfortable with analytics and performance metrics using data to inform content decisions and optimize for engagement and conversion.

Desirable:

• UX Writing:Experience in UX writing to create clear userfocused content that enhances website usability and supports seamless customer experiences across digital platforms.
• Pet Care Awareness: Knowledge of pet care topics is a plus; strong ability to synthesise and present information from subject matter experts.

Personal Attributes:

• Passionate about pets and providing value to pet parents.
• Creative with strong storytelling and brand communication skills.
• Techsavvy and adaptable especially with new tools and digital trends.
• Collaborative teamoriented and comfortable working crossfunctionally.

Why Join Us

• Be Part of a FastGrowing ScaleUp: Join a dynamic team thats transforming the pet insurance industry.
• Make a Difference: Help pet parents across the UK care for their beloved animals with peace of mind.
• Innovative Environment: Work with cuttingedge AI tools and collaborate with industry experts.
• Career Growth: Opportunities for professional development and career advancement.

Were assembling a diverse team where skills not checkboxes reign supreme regardless of race religion sex sexual orientation gender identity or disability.

Staysure Group welcomes all new starters with open arms providing training development opportunities andgreat benefits.