Marketing and Communications Executive
Marketing and Communications Executive
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Job Description
Your purpose will be to support the Marketing and Communications team at the hotel. The department spearheads the image reputation and commercial levers that all work together to make this one of the worlds most successful new hotel openings. The department works alongside sales events rooms division wellbeing and spa F&B Raffles brand ecommerce third parties on site and external brand partners to ensure all opportunities to build reputation and sales are maximised.
All this ensures that the hotel is positioned as one of the leading hotels in the world and direct room night bookings are funnelled to Raffles.com. Additionally we act as revenue drivers for F&B outlets events Pillar wellbeing memberships and Guerlain Spa bookings.
Working with the Director of Communications Marketing Manager and Digital Marketing Manager you will support the development of campaigns that excite engage inform and ultimately drive business to one of Londons most iconic hotels.
You will be the creative hub of the department and help coordinate photoshoots press site visits and bookings partnership marketing activities research reporting and analysis of all activities to confirm ROI.
You will also assist in generating collateral maintaining brand standards and assist with content creation newsletters and flyers.
MAIN DUTIES
You will be accountable for:
- Overseeing the planning of media experiences for journalists and influencers including but not limited to hotel stays dining bar visits and spa experiences
- Championing and maintaining brand standards with hotel communications including signage menus and flyers
- Assisting in coordinating professional video and photography shoots (examples include influencer media and fashion shoots)
- Updating content on brand.com Accor image library and partner websites in collaboration with the Digital Marketing Manager
- Updating content on our inhouse tablets (Digivalet) in collaboration with the Marketing Manager
- Coordinate partnership marketing activities in collaboration with the Marketing Manager
- Supporting the marketing department with administrative tasks such as creating purchase orders (PO) invoicing and raising complimentary forms in internal finance systems
- Assisting in creating brochures flyers and other digital collateral using Adobe Creative Suite
- Updating hotel collateral as per guidance from Raffles HQ
- Generating social media content ideas to highlight services and products across the hotel. You will also have the opportunity to develop skills in creating and editing content in collaboration with the Digital Marketing Manager
- Preparing marketing reports as requested
- Ensure all files are storied where necessary and correctly on SharePoint
Qualifications Skills & Experience
- Two years experience in Marketing and/or Communications
- An understanding of luxury brands and the hospitality industry
- Proficient in Adobe Creative Suite particular strengths in Photoshop and InDesign
- Basic understanding of key press publications globally
- Basic understanding of key influencers in the UK and US market
- Proficiency in Microsoft Office and an excellent knowledge of Excel
- Highly organised
- Excellent communication interpersonal and relationship skills
- Some experience using CMS software Adobe Experience Manager is preferred
- Good understanding of social media platforms (including Instagram Facebook and LinkedIn)
- Should have excellent verbal and written English
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
