Senior User Acquisition Manager
Senior User Acquisition Manager
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Job Description
KASH is a rewarded user acquisition platform for gaming and app companies.
We are seeking a highly experienced and resultsdriven Senior User Acquisition Manager to join our team and take charge of our media buying efforts. This is a key leadership role where you will work closely with our core team to scale user acquisition campaigns and drive measurable growth.
In this role you will be instrumental in developing managing and optimizing performance marketing campaigns across key platforms with an initial focus on Meta (Facebook Instagram) and Google Ads. Youll bring a datadriven mindset and a deep understanding of user behavior to refine targeting strategies improve ROI and unlock new opportunities for growth.
As we expand youll have the opportunity to explore additional channels experiment with innovative acquisition strategies and contribute to shaping the future of our customer acquisition framework. If youre passionate about media buying and thrive in a fastpaced collaborative environment wed love to hear from you!
Tasks
Strategy Development:
- Design and implement comprehensive user acquisition strategies to drive app downloads registrations and user engagement.
- Analyze market trends and competitor activities to identify growth opportunities.
Campaign Management:
- Plan execute and optimize paid user acquisition campaigns across multiple platforms (Google Ads Facebook)
- Manage programmatic ad campaigns and partnerships with ad networks.
Data Analysis & Reporting:
- Monitor and analyze campaign performance metrics (CPI CPA LTV ROAS) to ensure KPIs are met or exceeded.
- Generate detailed reports and actionable insights to inform strategy adjustments.
Budget Management:
- Allocate and manage user acquisition budgets effectively to maximize ROI.
- Conduct regular reviews of spend efficiency and reallocate resources as needed.
Collaboration:
- Work closely with creative teams to develop and test highperforming ad creatives.
- Collaborate with product marketing and analytics teams to align acquisition goals with overall business objectives.
Optimization & Testing:
- Conduct A/B testing to optimize campaigns creatives and landing pages.
- Experiment with new channels audience segments and ad formats to identify untapped growth opportunities.
Team Leadership:
- Mentor and guide junior team members in best practices for user acquisition and campaign management.
- Provide strategic direction and leadership to ensure team success.
Knowledge Sharing:
- Stay updated on the latest trends and innovations in user acquisition and mobile marketing.
- Share insights and learning with the broader team to continuously improve perform
Requirements
Were looking for someone with experience in app or gaming peformance marketing preferably within the rewarded advertising industry.
Please list any relevant experience.
Employment Type
Full Time
