Director of Digital Marketing
Director of Digital Marketing
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Salary Not Disclosed
1 Vacancy
Job Description
The Director of Digital Marketing will work closely with Sales Marketing and Revenue Management teams to maximize ecommerce revenue and support the development of onproperty and corporate digital marketing activities and programs.
- Develop and manage the ecommerce strategy covering all online marketing efforts of the hotels including traffic and revenue generation programs via SEO SEM affiliate marketing email display and other online mechanisms. These programs will cover both acquiring new customers and encouraging repeat visits by existing customers.
- Measure key performance metrics in Google Analytics and other available tools to identify trends and areas of growth opportunity by way of customer persona and geo data
- Provide the Executive Team and key stakeholders with monthly reporting summaries using GA4 vendor reports and property reporting systems
- Develop and nurture the relationship with Performics agency closely managing the digital spend and analytics
- Manage online advertising efforts including display advertising ad networks and paid directory inclusions
- Advise on compelling ad imagery copy and promotions in consultation with property and corporate ecommerce and Marketing teams
- Assist in developing annual marketing plans and budgets by providing strategy and recommendations based on market analysis current performance metrics and best practices
- Participate in Corporate and Regional digital marketing calls to discuss new initiatives and share best practices
- Manage email campaigns work with Responsys email tool build and load lists
- Oversee retention strategies using email newsletters social online media etc. to increase customer frequency
- Focus on increasing web direct share and Brand.com contribution
- Optimize the user experience on all devices keeping up to date on the latest online and UX data
- Utilize ecommerce platforms to engage in ads and offers with ALL Members to increase propertys loyalty share
- Manage content and imagery on all digital channels including Fairmont.com hotel microsite Accorhotels.com and Online Travel Agent sites such as Expedia Booking.com TripAdvisor etc. to ensure a consistent web presence
- Own the commercial aspect of Online Travel Agencies (e.g. Expedia Booking.com) and partner with Revenue Management on overall strategy
- Review content itineraries and offers on new California landing page destination pages and event calendars
- Increase visibility through effective distribution of interactive video content
- Contribute to online social media strategies including paid social and reputation management best practices
- Assist with concepts proofing and copywriting tasks for digital campaigns
- Establish maintain and continually improve processes and workflows as they relate to website and CRM
- Investigate new technology and enhancements to increase revenue brand awareness and customer experience
- Partner with Sales Marketing Public Relations and Revenue Management to promote the hotels offerings
- Additional duties as assigned
- Salary Range: $122000$163000 USD Gross Annually
Qualifications :
Qualifications:
- Extensive digital marketing experience of at least 57 years in a directtoconsumer environment
- Expertise with Google Analytics including GA4 certification and other web analytics tools and metrics required
- Certified Digital Marketer or comparable digital marketing training preferred
- Postsecondary Bachelors Degree from an accredited 4year institution
- Past experience purchasing online display advertising and coordination online campaigns
- Strong communication problem solving and presentational skills
- Fast learner can learn new programs and tasks quickly and effectively
- Comfortable working with various software applications and content management systems
- Experience in the travel or hospitality sector an asset
- Ability to multitask and prioritize with the ability to follow through on objectives
- Ability to work independently as well as collaborate and work cohesively in a team
Visa Requirements: Must provide proof of eligibility to work in the United States.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
